Colgate's #EveryDropCounts campaign, featuring award-winning ‘Save Water' communication, aims to drive consumer awareness of global water issues
Originally developed in 2014 to support Colgate's global sustainability
commitment to "Making Every Drop of Water Count," the video
communication illustrates how a seemingly small act, like turning off
the faucet while brushing your teeth, can make a big difference. Since
then, this message has been shared in countries around the world,
including via an ad during
Colgate plans to further expand its campaign by adding the ‘Save Water' message to packaging for its soaps and cleaning products. The "Save Water" message already appears on the Company's toothpaste and toothbrush packaging.
The company will also look to engage consumers online via social media as well as in store, partnering with key retailers around the world to educate shoppers about World Water Day and Colgate's 'Save Water' communications initiative.
Consumers are encouraged to celebrate World Water Day and show their support for water conservation by spreading the word on social media using the campaign hashtag, #EveryDropCounts.
Recognizing the responsibility businesses have in addressing the global issue of water security, Colgate has made water a global sustainability priority. Colgate's broader global ‘Save Water' initiative began as part of the company's long-standing commitment to promoting water conservation awareness to all of its global consumers by 2020.
In 2015, Colgate was named to the inaugural CDP Water A List, one of only eight global companies recognized as corporate leaders in water conservation for having best-practice actions to manage water and mitigate water risk. Colgate again earned a spot on the exclusive list in 2016.
To learn more about Colgate's #EveryDropCounts campaign and view the video, please visit www.Colgate.com/EveryDropCounts. For more information about sustainability at Colgate including progress updates on the company's 2020 water goals, please visit www.ColgatePalmolive.com/Sustainability.
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