Pricing Supplement No. 30 dated April 9, 1996                     Rule 424(B)(3)
(To Prospectus dated May 12, 1994                              File No. 33-53447
and Prospectus Supplement dated May 12, 1994)


                            Colgate-Palmolive Company

                         Medium-term Notes - Fixed Rate

                                    Series B


Principal Amount:   $25,000,000         Trade Date:  April 9, 1996
Issue Price:        100%                Original Issue Date:  April 22, 1996
                                        Net Proceeds to Issuer:  $24,968,750
                                        Agent's Discount or Commission:  $31,250
Interest Rate:      The Notes will pay interest at the rate
                    of 7.30% per annum for the period from
                    the Original Issue Date up to but
                    excluding the Interest Payment Date
                    scheduled to occur on April 22, 1998;
                    thereafter, the interest rate on the
                    Notes will reset annually on each
                    April 22 in accordance with the schedule
                    set forth under "Other
                    Provisions--Interest" below.

Stated Maturity Date:    April 22, 2011

Interest Payment Dates:  Semiannually

Day Count Convention:
     [ X ]     30/360 for the period from April 22, 1996 to April 22, 2011
     [   ]     Actual / 360 for the period from              to
                                                ------------    ------------

     [   ]     Actual / Actual for the period from              to
                                                   ------------    ------------

Redemption:
     [   ]     The Notes cannot be redeemed prior to the Stated Maturity Date,
                    except as set forth in the Prospectus.
     [ X ]     The Notes may be redeemed prior to the Stated Maturity Date.
                    Initial Redemption Date: April 22, 1998 (See "Other
                    Provisions--Optional Redemption" below).

                    Initial Redemption Percentage:  100% 

                    Annual Redemption Percentage Reduction:  N/A% until
                                                             ---
                         Redemption Percentage is 100% of the Principal amount.

Optional Repayment:
     [ X ]     The Notes cannot be repaid prior to the Stated Maturity Date,
                    except as set forth in the Prospectus.
     [   ]     The Notes can be repaid prior to the Stated Maturity Date at
                    Optional Repayment Date(s):

                    Repayment Price:    %
                                     ---

Currency:
     Specified Currency:  US Dollars
          (If other than US Dollars, see attached.)
     Minimum Denomination: $1,000

          (Applicable only if Specified Currency is other than US Dollars.)






Original Issue Discount:  [   ]    [ X ]     No
     Total amount of OID:
     Yield to Maturity:
     Initial Accrual Period:

Form:     [ X ]     Book-entry     [   ]     Certified

Agent action in the capacity indicated below:
          [   ]     Agent          Principal  [ X ]

If as Principal:
          [   ]     The Notes are being offered at varying prices related to
                         prevailing market prices at the time of resale.
          [ X ]     The Notes are being offered at a fixed initial public
                         offering price of 100% of principal amount.

If as Agent:
     The Notes are being offered at a fixed initial public offering price of
          100% of principal amount.

[ X ]     Other provisions:   (see attached)


     Citicorp Securities, Inc.
- -----

       X  Goldman, Sachs & Co.
     -----

               Lazard Freres & Co., LLC
          -----

                    Merrill Lynch & Co.
               -----

                         J.P. Morgan & Co.
                    -----




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Other Provisions:
- ----------------

Interest:

     Interest on the Notes will accrue from April 22, 1996 and will be payable
     in U.S. dollars semi-annually on April 22 and October 22 of each year,
     commencing October 22, 1996 up to and including the Stated Maturity Date
     (with respect to the final interest accrual period, interest on the Notes
     will accrue from and including the preceding Interest Payment Date on
     October 22, 2010 to but excluding the Stated Maturity Date) or date of
     earlier redemption (each, an "Interest Payment Date").  Interest will
     accrue from and including each Interest Payment Date to but excluding the
     next succeeding Interest Payment Date.  In the event an Interest Payment
     Date falls on a day other than a Business Day, interest will be paid on the
     next succeeding Business Day and no interest on such payment shall accrue
     for the period from and after such Interest Payment Date to such next
     succeeding Business Day.  The interest rate on the Notes will be equal to
     7.30% per annum from and including the Original Issue Date up to but
     excluding April 22, 1998.  Thereafter, the interest rate will be subject to
     adjustment annually on each April 22 in accordance with the following
     schedule: 

          Interest Period                         Interest Rate
          ---------------                         -------------

          April 22, 1998 to April 21, 1999        7.350% per annum
          April 22, 1999 to April 21, 2000        7.400% per annum
          April 22, 2000 to April 21, 2001        7.450% per annum
          April 22, 2001 to April 21, 2002        7.500% per annum
          April 22, 2002 to April 21, 2003        7.550% per annum
          April 22, 2003 to April 21, 2004        7.600% per annum
          April 22, 2004 to April 21, 2005        7.650% per annum
          April 22, 2005 to April 21, 2006        7.700% per annum
          April 22, 2006 to April 21, 2007        7.750% per annum
          April 22, 2007 to April 21, 2008        8.000% per annum
          April 22, 2008 to April 21, 2009        8.500% per annum
          April 22, 2009 to April 21, 2010        9.000% per annum
          April 15, 2010 to April 21, 2011        9.500% per annum


Optional Redemption:

     The Company may at its option elect to redeem the Notes in whole on
     April 22, 1998 or on any Interest Payment Date thereafter (each such date,
     an "Optional Redemption Date") at 100% of their principal amount plus
     accrued interest to but excluding the date of redemption (the "Redemption
     Date").  In the event the Company elects to redeem the Notes, notice will
     be given to registered holders not more than 60 nor less than 30 days prior
     to the Redemption Date. 

Certain Investment Considerations:
- ---------------------------------

     Prospective purchasers of the Notes should be aware that the Notes will pay
     interest at different fixed rates each year after the second anniversary of
     the date of original issuance through the Stated Maturity Date unless
     earlier redeemed by the Company.  Prospective purchasers should also be
     aware that the Company has the option to redeem the Notes on any Optional
     Redemption Date and will be likely to elect to redeem the Notes in the
     event prevailing market interest rates are lower than the then-current
     interest rate on the Notes.

Certain Federal Income Tax Considerations
- -----------------------------------------

     As discussed in greater detail in the accompanying Prospectus Supplement,
     because the Notes are redeemable by the Company on the Optional Redemption
     Dates, under the OID Regulations, the Notes would be treated as maturing on
     April 22, 1998 and on each successive Optional Redemption Date, and all
     stated interest on the Notes would constitute "qualified stated interest."




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