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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C 20549
_____________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
Date of Report
(Date of earliest event reported)
September 19, 1996
COLGATE-PALMOLIVE COMPANY
(Exact name of registrant as specified in its charter)
Delaware
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(State or other jurisdiction of incorporation)
1-644-2 13-1815595
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(Commission File Number) (IRS Employer Identification
No.)
300 Park Avenue New York, NY 10022
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(Address of principal (Zip code)
executive offices)
Registrant's telephone number, including area code (212) 310-2000
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Total number of sequentially numbered pages in this filing, including exhibits
thereto:
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Item 5. OTHER EVENTS.
On September 19, 1996, the Company issued a press release announcing the
approval of the Company's acquisition of the Kolynos Oral Care Business in
Brazil subject to certain conditions.
The full text of the Company's press release announcing such approval
accompanies this report as Exhibit 99.
Item 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.
(c) Exhibits
99. Press release, dated September 19, 1996.
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SIGNATURE
Pursuant to the requirements of the Securities Exchange
Act of 1934, the registrant has duly caused this report to
be signed on its behalf by the undersigned hereunto duly
authorized.
COLGATE-PALMOLIVE COMPANY
Date: September 23, 1996 By: /s/ Stephen C. Patrick
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Stephen C. Patrick
Chief Financial Officer
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EXHIBIT 99
New York, New York, September 19, 1996... Colgate-Palmolive
announced that the Brazilian CADE antitrust agency last
night approved Colgate's acquisition of the Kolynos Oral
Care business in Brazil subject to certain conditions. This
acquisition was part of Colgate's 1995 purchase of the
worldwide Kolynos Oral Care business.
Reuben Mark, Chairman and CEO, said: "We are pleased with
Brazilian approval of this investment in our most important
core business, Oral Care, in the largest and most powerful
economy in Latin America. This is a major step forward. We
will submit an appropriate plan within the next several
months and we trust that we will reach an agreement with the
CADE which will fulfill their conditions."
Kolynos does business in 19 countries, and the CADE
conditions apply only to toothpaste in Brazil, which
represents roughly two-thirds of the total Kolynos business.
The Colgate plan, to be presented to the CADE within several
months, will address in an appropriate manner the following
alternative conditions indicated in the CADE approval:
-A mechanism to allow for the temporary suspension of
the Kolynos trademark for toothpaste in Brazil for several
years.
-A means by which the Kolynos trademark for toothpaste
in Brazil can be licensed on a long-term basis.
Agreement with the CADE will have no effect on Colgate's
aggressive plans to develop Kolynos-Brazil as an export
center for toothpaste and toothbrushes for Latin America and
emerging economies worldwide.
Colgate-Palmolive is a leading global consumer products
company tightly focused on Oral Care, Personal Care,
Household Care, Fabric Care and Pet Nutrition. Colgate
sells its quality products in 206 countries and territories
under such internationally recognized brand names as
Colgate, Palmolive, Mennen, Kolynos, Ajax, Soupline,
Suavitel and Fab, as well as Hill's Science Diet and Hill's
Prescription Diet pet foods.
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