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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
 
                                   FORM 10-K
 
(MARK ONE)
 
[X]ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
   ACT OF 1934
FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996
 
                                      OR
 
[_]TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
   EXCHANGE ACT OF 1934
 
For the transition period from             to             .
 
                         Commission File Number 1-644
 
                               ----------------
                           COLGATE-PALMOLIVE COMPANY
            (Exact name of registrant as specified in its charter)
 
               DELAWARE                              13-1815595
    (State or other jurisdiction of     (I.R.S. Employer Identification No.)
    incorporation or organization)
 
  300 PARK AVENUE, NEW YORK, NEW YORK                   10022
    (Address of principal executive                   (Zip Code)
               offices)
 
 
Registrant's telephone number, including area code 212-310-2000
Securities Registered Pursuant to Section 12 (b) of the Act:
 
          TITLE OF EACH CLASS              NAME OF EACH EXCHANGE ON WHICH
          -------------------                        REGISTERED
                                                     ----------
  $4.25 Preferred Stock, without par         New York Stock Exchange
      value, cumulative dividend               New York Stock Exchange
     Common Stock, $1.00 par value
 
 
  Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.    Yes X   No
 
  Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.   [X]
 
  At February 28, 1997 the aggregate market value of stock held by non-
affiliates was $15,246.5 million. There were 147,309,385 shares of Common
Stock outstanding as of February 28, 1997.
 
                     DOCUMENTS INCORPORATED BY REFERENCE:
 
               DOCUMENTS                         FORM 10-K REFERENCE
               ---------                         -------------------
  Portions of Proxy Statement for the       Part III, Items 10 through 13
          1997 Annual Meeting
 
 
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                                    PART I
 
ITEM 1. BUSINESS
 
  (a) General Development of the Business
 
  Colgate-Palmolive Company (the "Company") is a corporation which was
organized under the laws of the State of Delaware in 1923. The Company
manufactures and markets a wide variety of products throughout the world for
use by consumers. For recent business developments, refer to the information
set forth under the captions "Results of Operations" and "Liquidity and
Capital Resources" in Part II, Item 7 of this report.
 
  (b) Financial Information About Industry Segments
 
  For information about industry segments refer to the information set forth
under the caption "Results of Operations" in Part II, Item 7 of this report.
 
  (c) Narrative Description of the Business
 
  For information regarding description of the business refer to Note 1 to the
Consolidated Financial Statements included herein; "Average number of
employees" appearing under "Historical Financial Summary" included herein; and
"Research and development" expenses appearing in Note 11 to the Consolidated
Financial Statements included herein.
 
  Compliance with environmental rules and regulations has not significantly
affected the Company's capital expenditures, earnings or competitive position.
Capital expenditures for environmental control facilities totaled $21.6
million in 1996 and are budgeted at $25.1 million for 1997. For future years,
expenditures are expected to be in the same range. The Company has programs
that are designed to ensure that its operations and facilities meet or exceed
all applicable environmental rules and regulations.
 
  (d) Financial Information About Foreign and Domestic Operations and Export
Sales
 
  For information concerning geographic area financial data refer to the
information set forth under the caption "Results of Operations" in Part II,
Item 7 of this report.
 
ITEM 2. PROPERTIES
 
  The Company owns and leases a total of 321 manufacturing, distribution,
research and office facilities worldwide. Corporate headquarters is housed in
leased facilities at 300 Park Avenue, New York, New York.
 
  In the United States, the Company operates 46 facilities, of which 26 are
owned. Major U.S. manufacturing and warehousing facilities used by the Oral,
Personal and Household Care segment are located in Kansas City, Kansas;
Morristown, New Jersey; Jeffersonville, Indiana; and Cambridge, Ohio. The
Company is transforming its former facilities in Jersey City, New Jersey into
a mixed-use complex with the assistance of developers and other investors. The
Pet Nutrition segment has major facilities in Bowling Green, Kentucky; Topeka,
Kansas; and Richmond, Indiana. Research facilities are located throughout the
world with the primary research center for Oral, Personal and Household Care
products located in Piscataway, New Jersey.
 
  Overseas, the Company operates 275 facilities, of which 117 are owned, in
over 70 countries. Major overseas facilities used by the Oral, Personal and
Household Care segment are located in Australia, Brazil, Canada, China,
Colombia, France, Italy, Mexico, Thailand, the United Kingdom and elsewhere
throughout the world. In some areas outside the United States, products are
either manufactured by independent contractors under Company specifications or
are imported from the United States or elsewhere.
 
 
                                       2

 
  All facilities operated by the Company are, in general, well maintained and
adequate for the purpose for which they are intended. The Company conducts
continuing reviews of its facilities with the view to modernization and cost
reduction.
 
ITEM 3. LEGAL PROCEEDINGS
 
  For information regarding legal matters refer to the discussion set forth
under the caption "Outlook" in Part II, Item 7 and Notes 3 and 16 to the
Consolidated Financial Statements included herein. The Company expects shortly
to enter into its undertakings described in Note 16.
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
  None.
 
                                       3

 
                      EXECUTIVE OFFICERS OF THE REGISTRANT
 
  The following is a list of executive officers as of March 18, 1997:
 
DATE FIRST ELECTED NAME AGE OFFICER PRESENT TITLE ---- --- ---------- ------------- Reuben Mark............. 58 1974 Chairman of the Board and Chief Executive Officer William S. Shanahan..... 56 1983 President and Chief Operating Officer Lois D. Juliber......... 48 1991 Executive Vice President Chief of Operations Developed Markets David A. Metzler........ 54 1991 Executive Vice President Chief of Operations High Growth Markets Stephen C. Patrick...... 47 1990 Chief Financial Officer Craig B. Tate........... 51 1989 Chief Technological Officer Andrew D. Hendry........ 49 1991 Senior Vice President General Counsel and Secretary John E. Steel........... 67 1991 Senior Vice President Global Marketing and Sales Robert J. Joy........... 50 1996 Vice President Global Human Resources Ian M. Cook............. 44 1996 President Colgate--North America Stephen A. Lister....... 55 1994 President Colgate--Asia Pacific Michael J. Tangney...... 52 1993 President Colgate--Latin America Javier G. Teruel........ 46 1996 President Colgate--Europe Robert C. Wheeler....... 55 1991 Chief Executive Officer Hill's Pet Nutrition, Inc. Steven R. Belasco....... 50 1991 Vice President Taxation Brian J. Heidtke........ 56 1986 Vice President Finance and Corporate Treasurer Peter D. McLeod......... 56 1984 Vice President Manufacturing Engineering Technology John H. Tietjen......... 54 1995 Vice President Global Business Development Thomas G. Davies........ 56 1995 President Global Personal Care Michael S. Roskothen.... 60 1993 President Global Oral Care Barrie M. Spelling...... 53 1994 Vice President Global Business Development Household Surface Care
4 Each of the executive officers listed above has served the registrant or its subsidiaries in various executive capacities for the past five years. The Company By-Laws, paragraph 38, states: The officers of the corporation shall hold office until their respective successors are chosen and qualified in their stead, or until they have resigned, retired or been removed in the manner hereinafter provided. Any officer elected or appointed by the Board of Directors may be removed at any time by the affirmative vote of a majority of the whole Board of Directors. PART II ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED SHAREHOLDER MATTERS Refer to the information regarding the market for the Company's Common Stock and the quarterly market price information appearing under "Market and Dividend Information" in Note 13 to the Consolidated Financial Statements included herein; the information under "Capital Stock and Stock Compensation Plans" in Note 5 to the Consolidated Financial Statements included herein; and the "Number of shareholders of record" and "Cash dividends declared and paid per common share" under the caption "Historical Financial Summary" included herein. ITEM 6. SELECTED FINANCIAL DATA Refer to the information set forth under the caption "Historical Financial Summary" included herein. ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Dollars in Millions Except Per Share Amounts RESULTS OF OPERATIONS
1996 1995 1994 -------- -------- -------- WORLDWIDE NET SALES BY BUSINESS SEGMENT AND GEO- GRAPHIC REGION Oral, Personal and Household Care North America.................................. $1,869.0 $1,784.7 $1,623.1 Europe......................................... 2,148.5 2,159.7 1,968.2 Latin America.................................. 2,124.8 1,977.2 1,736.5 Asia/Africa.................................... 1,738.0 1,644.1 1,408.0 -------- -------- -------- Total Oral, Personal and Household Care......... 7,880.3 7,565.7 6,735.8 Total Pet Nutrition and Other*.................. 868.7 792.5 852.1 -------- -------- -------- TOTAL NET SALES................................. $8,749.0 $8,358.2 $7,587.9 ======== ======== ========
- -------- * Sales outside North America represented approximately 29%, 29% and 25% of total sales of Pet Nutrition and Other products in 1996, 1995 and 1994, respectively. NET SALES Worldwide net sales increased 5% to $8,749.0 in 1996 on volume growth of 5% reflecting increases in every geographic region. Sales in the Oral, Personal and Household Care segment were up 4% on 5% volume growth. In 1996, sales in North America rose 5% on the same percentage of volume growth. Market share climbed for three of the region's key product categories: toothpaste, dishwashing liquid and deodorants. Products 5 contributing to the sales growth included Colgate Baking Soda & Peroxide toothpaste, Palmolive antibacterial dishwashing liquid, Speed Stick gel and Irish Spring Sport soap. Overall sales in Europe decreased slightly in 1996 on 3% higher volume due primarily to the negative effects of weaker European currencies. Volume was up sharply in Russia. New product launches including Colgate Triple Stripe toothpaste, Fabuloso fabric softener and Ajax Expel cleaner, as well as the relaunching of Palmolive Shower gel, enabled the region to achieve higher volume and increase market share for a majority of its core categories. Sales in Latin America were up 8% on 7% volume growth. Leading the way in this region were Argentina, Brazil, Chile, Dominican Republic and Ecuador which were partially offset by the negative impact of Venezuela caused by the country's economic downturn. Mexican operations are beginning to recover from the economic downturn of 1995. New product introductions contributed to the rapid expansion of sales in this region, which is evidenced by the success of Colgate Total Fresh Stripe toothpaste and Colgate Baking Soda & Peroxide toothpaste, Protex Fresh soap, Fab Total detergent and Suavitel fabric softener refills. The Asia/Africa region posted an overall sales increase of 6% on 7% volume growth for the year, largely due to a combination of new product introductions and geographic expansion, especially in China. The successful introductions of new products elsewhere in the region including Fabuloso fragranced cleaner, Protex Fresh soap, Dynamo antibacterial detergent, Palmolive Optims Shampoo and Palmolive Shower Cream also contributed to the volume growth. Sales for the Pet Nutrition and Other segment increased 10% on 6% volume growth. Hill's Pet Nutrition completed its transition to a company-owned distribution and sales network. During 1996, Hill's also relaunched the entire Science Diet line and added three new products. Due to Hill's' rapid expansion in international markets, a European manufacturing facility was added in 1996 in order to support this growth. Worldwide net sales in 1995 increased 10% to $8,358.2, reflecting growth among all divisions. Asia/Africa with sales growth of 17% on 13% higher volume and Latin America with 14% sales growth on 21% higher volume led the way on the strength of oral and personal care product sales. North America posted overall sales increases of 10% on 9% volume growth, largely due to the introduction of new products. Sales in Europe were up 10% on flat volumes, primarily reflecting the positive effects of stronger European currencies. Sales for the Pet Nutrition and Other segment declined, reflecting the sale of non-core businesses in 1994, partially offset by a modest sales increase of 2% at Hill's. GROSS PROFIT Gross profit margin was 49.1%, above both the 1995 level of 47.9% and the 1994 level of 48.4%. The 1996 increase reflects cost-reduction programs, focus on high margin products, the initial benefits of the 1995 restructuring program and economic recovery in Mexico. SELLING, GENERAL AND ADMINISTRATIVE EXPENSES Selling, general and administrative expenses as a percentage of sales were 35% in 1996, 34% in 1995 and 35% in 1994. The modest increase in 1996 represents increased advertising spending, increased investment in China, India and Russia as well as slightly higher distribution costs. The Company continues to focus on expense-containment strategies including the 1995 restructuring program. It is anticipated that these initiatives will provide incremental funds to further increase investments in research and development as well as media advertising to support growth. PROVISION FOR RESTRUCTURED OPERATIONS In September 1995, the Company announced a major worldwide restructuring of its manufacturing and administrative operations designed to further enhance profitable growth over the next several years by generating 6 significant efficiencies and improving competitiveness. The charge included employee termination costs and expenses associated with the realignment of the Company's global manufacturing operations, as well as settlement of contractual obligations. The worldwide restructuring program resulted in a 1995 third quarter pretax charge of $460.5 ($369.2 net of tax) or $2.54 per share for the year. To date, 14 factories have been closed or reconfigured, and the realignments in facilities around the world are expected to be substantially completed during 1997. OTHER EXPENSE, NET Other expense, net of other income, consists principally of amortization of goodwill and other intangible assets, minority interest in earnings of less- than-100% owned consolidated subsidiaries, earnings from equity investments and asset sales. Amortization expense increased in each of the three years presented due to higher levels of intangible assets stemming from the Company's recent acquisitions, most notably Kolynos in 1995 and Cibaca in India in 1994.
1995 ----------------------- AS EXCLUDING 1996 REPORTED RESTRUCTURING 1994 -------- -------- ------------- ------ WORLDWIDE EARNINGS BY BUSINESS SEGMENT AND GEOGRAPHIC REGION Oral, Personal and Household Care North America...................... $ 214.1 $ 24.5 $ 178.3 $148.3 Europe............................. 234.3 59.9 207.8 198.4 Latin America...................... 397.1 313.7 342.9 298.4 Asia/Africa........................ 187.8 153.5 187.5 164.5 -------- ------- -------- ------ Total Oral, Personal and Household Care............................... 1,033.3 551.6 916.5 809.6 Total Pet Nutrition and Other....... 125.7 53.0 117.7 162.0 -------- ------- -------- ------ Total Segment Earnings.............. 1,159.0 604.6 1,034.2 971.6 Unallocated Expense, Net............ (7.0) (35.7) (4.8) (5.0) -------- ------- -------- ------ EARNINGS BEFORE INTEREST AND TAXES.. 1,152.0 568.9 1,029.4 966.6 Interest Expense, Net............... (197.4) (205.4) (205.4) (86.7) -------- ------- -------- ------ INCOME BEFORE INCOME TAXES.......... $ 954.6 $ 363.5 $ 824.0 $879.9 ======== ======= ======== ======
EARNINGS BEFORE INTEREST AND TAXES Earnings before interest and taxes (EBIT) increased 12% in 1996 to $1,152.0 compared with $1,029.4 (excluding restructuring) in the prior year. EBIT for the Oral, Personal and Household Care segment was up 13% with North America, Europe and Latin America posting gains of 20%, 13% and 16%, respectively. Results in Asia/Africa were flat, reflecting a significant increase in advertising spending in the region. The Pet Nutrition and Other segment rebounded from 1995 with an increase of 7%. In 1995, EBIT was impacted by the provision for restructured operations of $460.5. Excluding this charge, EBIT for the Oral, Personal and Household Care segment was up 13% with North America, Asia/Africa and Latin America posting gains of 20%, 14% and 15%, respectively. Results in Europe showed modest improvement in 1995. Overall EBIT was tempered by the 27% decline in the Pet Nutrition and Other segment, principally due to the sale of non-core businesses in 1994 as well as a realignment of the sales force and distribution at Hill's. INTEREST EXPENSE, NET Interest expense, net of interest income, was $197.4 in 1996 compared with $205.4 in 1995 and $86.7 in 1994. The decrease in 1996 is primarily a result of lower debt levels for the year. The increase in net interest expense in 1995 versus the prior year is a result of higher debt for the full year, incurred primarily to finance Kolynos and other acquisitions, and slightly higher effective interest rates in 1995. 7 INCOME TAXES The effective tax rate on income was 33.5% in 1996 versus 52.7% in 1995 and 34.1% in 1994. The overall effective rate in 1995 was impacted by the charge for restructuring, the tax benefit of which was 20% due to the effect of tax benefits in certain jurisdictions not expected to be realized. Excluding the charge, the effective income tax rate was 34.3% in 1995. Global tax planning strategies benefited the effective tax rate in all three years presented. NET INCOME Net income was $635.0 in 1996 or $4.19 per share compared with $172.0 in 1995 or $1.04 per share including the provision for restructured operations of $369.2 or $2.54 per share. Excluding the special charge in 1995, earnings were $541.2 or $3.58 per share compared with $580.2 or $3.82 per share in 1994.
1996 1995 1994 -------- -------- -------- IDENTIFIABLE ASSETS Oral, Personal and Household Care North America.................................... $2,531.4 $2,497.7 $2,416.0 Europe........................................... 1,192.1 1,271.0 1,293.8 Latin America.................................... 2,365.1 2,158.3 845.2 Asia/Africa...................................... 1,045.7 967.2 889.0 -------- -------- -------- Total Oral, Personal and Household Care........... 7,134.3 6,894.2 5,444.0 Total Pet Nutrition and Other..................... 578.6 545.5 509.6 Total Corporate................................... 188.6 202.6 188.8 -------- -------- -------- TOTAL IDENTIFABLE ASSETS.......................... $7,901.5 $7,642.3 $6,142.4 ======== ======== ========
LIQUIDITY AND CAPITAL RESOURCES Net cash provided by operations increased 13% to $917.4 in 1996 compared with $810.2 in 1995 and $829.4 in 1994. The increase in cash generated by operating activities in 1996 reflects the Company's improved profitability and working capital management. Cash generated from operations was used to fund capital spending, reduce debt levels and increase dividends. During 1996, long-term debt decreased from $3,029.0 to $2,897.2. The Company continued to focus on enhancing its debt portfolio, resulting in the refinancing of a substantial portion of commercial paper and other short-term borrowings to longer term instruments. In 1996, the Company entered into a $496.3 loan agreement and obtained a $406.0 term loan with foreign commercial banks. In addition, the Company issued $100.0 of notes in a private placement and issued $75.0 of medium-term notes under previously filed shelf registrations. As of December 31, 1996, $341.9 of domestic and foreign commercial paper was outstanding. These borrowings carry a Standard & Poor's rating of A1 and a Moody's rating of P1. The commercial paper as well as other short-term borrowings are classified as long-term debt at December 31, 1996, as it is the Company's intent and ability to refinance such obligations on a long-term basis. The Company has additional sources of liquidity available in the form of lines of credit maintained with various banks. At December 31, 1996, such unused lines of credit amounted to $1,785.7. In addition, at December 31, 1996, the Company had $697.8 available under previously filed shelf registrations. During 1995, the Company issued $89.2 of Swiss franc bonds and $71.7 of Luxembourg franc bonds, both of which were immediately swapped into U.S. dollar floating rate debt. In addition, $220.0 of medium-term notes were issued under the shelf registration filed in May 1994. Also in 1995, the Company obtained a $75.0 term note and filed a shelf registration for $700.0 of debt securities. During 1994, the Company obtained a $50.0 term note and filed a shelf registration for $500.0 of debt securities, of which $208.0 medium-term notes were issued in that year. 8 The Company utilizes interest rate agreements and foreign exchange contracts to manage interest rate and foreign currency exposures. The principal objective of such financial derivative contracts is to moderate the effect of fluctuations in interest rates and foreign exchange rates. The Company, as a matter of policy, does not speculate in financial markets and therefore does not hold these contracts for trading purposes. The Company utilizes what are considered straightforward instruments, such as forward foreign exchange contracts and non-leveraged interest rate swaps, to accomplish its objectives. As of December 31, 1996, the Company had $925.9 notional amount of interest rate swaps outstanding converting floating rate debt to fixed rate debt and $285.0 of swaps outstanding converting fixed rate debt to floating. The ratio of net debt to total capitalization (defined as the ratio of the book values of debt less cash and marketable securities ["net debt"] to net debt plus equity) decreased to 58% during 1996 from 64% in 1995. The decrease is primarily the result of higher company earnings in 1996 as well as effective working capital management and lower acquisitions than in prior years. The ratio of market debt to market capitalization (defined as above using fair market values) decreased to 17% during 1996 from 23% in 1995. The Company primarily uses market value analyses to evaluate its optimal capitalization.
1996 1995 1994 ------ ------ ------ CAPITAL EXPENDITURES Oral, Personal and Household Care...................... $413.6 $354.9 $343.1 Pet Nutrition and Other................................ 45.4 76.9 57.7 ------ ------ ------ TOTAL CAPITAL EXPENDITURES.............................. $459.0 $431.8 $400.8 ====== ====== ====== DEPRECIATION AND AMORTIZATION Oral, Personal and Household Care...................... $286.2 $273.8 $213.0 Pet Nutrition and Other................................ 30.1 26.5 22.1 ------ ------ ------ TOTAL DEPRECIATION AND AMORTIZATION..................... $316.3 $300.3 $235.1 ====== ====== ======
Capital expenditures were 5.2% of net sales in both 1996 and 1995 and were 5.3% of net sales in 1994. Capital spending continues to be focused primarily on projects that yield high aftertax returns, thereby reducing the Company's cost structure. Capital expenditures for 1997 are expected to continue at the current rate of approximately 5% of net sales. Other investing activities in 1996, 1995 and 1994 included strategic acquisitions and equity investments worldwide. During 1996, the Company acquired the Profiden oral care business in Spain, the Seprod fabric care business in Jamaica and other regional brands in the Oral, Personal and Household Care segment. During 1995, the Company acquired Kolynos in Latin America and Odol oral care products in Argentina and made other regional investments. During 1994, the Company acquired the Cibaca toothbrush and toothpaste business in India and several other regional brands across the Oral, Personal and Household Care segment. The aggregate purchase price of all 1996, 1995 and 1994 acquisitions was $38.5, $1,321.9 and $149.8, respectively. During 1994, the Company repurchased a significant amount of common shares in the open market and private transactions to provide for employee benefit plans and to maintain its targeted capital structure. Aggregate repurchases for the year approximated 6.9 million shares with a total purchase price of $411.1. Dividend payments were $296.2 in 1996, up from $276.5 in 1995 and $246.9 in 1994. Common stock dividend payments increased to $1.88 per share in 1996 from $1.76 per share in 1995 and $1.54 in 1994. The Series B Preference Stock dividends were declared and paid at the stated rate of $4.88 per share in all three years. Internally generated cash flows appear to be adequate to support currently planned business operations, acquisitions and capital expenditures. Significant acquisitions, such as the acquisition of Kolynos discussed previously, would require external financing. 9 The Company is a party to various superfund and other environmental matters and is contingently liable with respect to lawsuits, taxes and other matters arising out of the normal course of business. Management proactively reviews and manages its exposure to, and the impact of, environmental matters. While it is possible that the Company's cash flows and results of operations in particular quarterly or annual periods could be affected by the one-time impacts of the resolution of such contingencies, it is the opinion of management that the ultimate disposition of these matters, to the extent not previously provided for, will not have a material impact on the Company's financial condition or ongoing cash flows and results of operations. OUTLOOK Looking forward into 1997, the Company is well positioned for strong growth in developing markets, particularly Asia and Latin America. However, economic uncertainty in Venezuela and the pace of recovery in Mexico may continue to impact overall results from Latin America, and its projected growth may be tempered until these economies become more stable. In addition, in 1996, the antitrust regulatory authorities in Brazil approved the acquisition of Kolynos subject to certain conditions. The Company is currently negotiating undertakings related to those conditions with the Brazilian authorities. The undertakings, which the Company hopes to execute soon, are expected to include a commitment by the Company to suspend the Kolynos trademark on toothpaste sold in Brazil for four years. During this time, the Company will market an alternate brand of toothpaste. The Company will continue to use the Kolynos name in Brazil for other oral care products, such as toothbrushes, mouthwash and dental floss. The undertakings are also expected to require the Company to contract manufacture toothpaste on commercial terms for third parties in Brazil. Although management is confident Kolynos can successfully operate in Brazil within these conditions, there cannot, of course, be absolute assurance that the conditions will not have an adverse impact on the Company's performance in Brazil. The acquisition is discussed further in Notes 3 and 16 to the Consolidated Financial Statements. Competitive pressures in Western European markets are expected to persist as business in this region will continue to be affected by slow economic growth, high unemployment and retail trade consolidation. Movements in foreign currency exchange rates can also impact future operating results as measured in U.S. dollars. Effective January 1997, the Company changed the functional currency of its Mexican operations from the Mexican peso to the U.S. dollar. The effect of this change on future results of operations is not determinable. Savings from the 1995 worldwide restructuring began in the latter half of 1996 and are expected to reach $100.0 annually by 1998. The Company expects the continued success of Colgate Total, using patented proprietary technology, to bolster worldwide oral care leadership and expects new products in all other categories to add potential for further growth. Overall, the global economic situation for 1997 is not expected to be materially different from that experienced in 1996 and the Company expects its positive momentum to continue. Historically, the consumer products industry has been less susceptible to changes in economic growth than many other industries, and therefore the Company constantly evaluates projects that will focus operations on opportunities for enhanced growth potential. Over the long term, Colgate's continued focus on its consumer products business and the strength of its global brand names, its broad international presence in both developed and developing markets, and its strong capital base all position the Company to take advantage of growth opportunities and to continue to increase profitability and shareholder value. ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA See the "Index to Financial Statements" which is located on page 14 of this report. ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE None. 10 PART III ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT Information regarding directors and executive officers of the registrant set forth in the Proxy Statement for the 1997 Annual Meeting is incorporated herein by reference, as is the text in Part I of this report under the caption "Executive Officers of the Registrant". ITEM 11. EXECUTIVE COMPENSATION The information set forth in the Proxy Statement for the 1997 Annual Meeting is incorporated herein by reference. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT (a) Security ownership of management set forth in the Proxy Statement for the 1997 Annual Meeting is incorporated herein by reference. (b) There are no arrangements known to the registrant that may at a subsequent date result in a change in control of the registrant. ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS The information set forth in the Proxy Statement for the 1997 Annual Meeting is incorporated herein by reference. PART IV ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K (a) Financial Statements and Financial Statement Schedules See the "Index to Financial Statements" which is located on page 14 of this report. (b) Exhibits. See the exhibit index which begins on page 41. (c) Reports on Form 8-K. None. 11 SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Colgate-Palmolive Company ------------------------- (Registrant) Date March 18, 1997 By /s/ Reuben Mark ------------------------- Reuben Mark Chairman of the Board and Chief Executive Officer Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. (a)Principal Executive Officer /s/ Reuben Mark --------------------------- Reuben Mark Chairman of the Board and Chief Executive Officer Date March 18, 1997 (b)Principal Financial and Accounting Officer /s/ Stephen C. Patrick --------------------------- Stephen C. Patrick Chief Financial Officer Date March 18, 1997 (c)Directors: Vernon R. Alden, Jill K. Conway, Ronald E. Ferguson, Ellen M. Hancock, David W. Johnson, John P. Kendall, Richard J. Kogan, Delano E. Lewis, Reuben Mark, Howard B. Wentz, Jr. /s/ Andrew D. Hendry --------------------------- Andrew D. Hendry as Attorney-in-Fact Date March 18, 1997 12 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K FINANCIAL STATEMENTS FOR THE YEAR ENDED DECEMBER 31, 1996 COLGATE-PALMOLIVE COMPANY NEW YORK, NEW YORK 10022 13 INDEX TO FINANCIAL STATEMENTS
PAGE ---- FINANCIAL STATEMENTS Consolidated Statements of Income for the years ended December 31, 1996, 1995 and 1994............................................................ 15 Consolidated Balance Sheets at December 31, 1996 and 1995................. 16 Consolidated Statements of Retained Earnings and Changes in Capital Ac- counts for the years ended December 31, 1996, 1995 and 1994.............. 17 Consolidated Statements of Cash Flows for the years ended December 31, 1996, 1995 and 1994...................................................... 18 Notes to Consolidated Financial Statements................................ 19 Financial Statement Schedules for the years ended December 31, 1996, 1995 and 1994:................................................................ 36 II Valuation and Qualifying Accounts.................................... 36 Report of Independent Public Accountants.................................. 39 SELECTED FINANCIAL DATA Historical Financial Summary.............................................. 40
All other financial statements and schedules not listed have been omitted since the required information is included in the financial statements or the notes thereto or is not applicable or required. 14 COLGATE-PALMOLIVE COMPANY CONSOLIDATED STATEMENTS OF INCOME Dollars in Millions Except Per Share Amounts
1996 1995 1994 -------- -------- -------- Net sales........................................... $8,749.0 $8,358.2 $7,587.9 Cost of sales....................................... 4,451.1 4,353.1 3,913.3 -------- -------- -------- Gross profit....................................... 4,297.9 4,005.1 3,674.6 Selling, general and administrative expenses........ 3,052.1 2,879.6 2,625.2 Provision for restructured operations............... -- 460.5 -- Other expense, net.................................. 93.8 96.1 82.8 Interest expense, net of interest income of $34.3, $30.6 and $34.2, respectively...................... 197.4 205.4 86.7 -------- -------- -------- Income before income taxes.......................... 954.6 363.5 879.9 Provision for income taxes.......................... 319.6 191.5 299.7 -------- -------- -------- Net income......................................... $ 635.0 $ 172.0 $ 580.2 ======== ======== ======== Earnings per common share, primary.................. $ 4.19 $ 1.04 $ 3.82 ======== ======== ======== Earnings per common share, assuming full dilution... $ 3.90 $ 1.02 $ 3.56 ======== ======== ========
See Notes to Consolidated Financial Statements. 15 COLGATE-PALMOLIVE COMPANY CONSOLIDATED BALANCE SHEETS Dollars in Millions Except Per Share Amount
1996 1995 --------- --------- ASSETS Current Assets Cash and cash equivalents............................... $ 248.2 $ 208.8 Marketable securities................................... 59.6 47.8 Receivables (less allowances of $33.8 and $31.9, respec- tively)................................................ 1,064.4 1,116.9 Inventories............................................. 770.7 774.8 Other current assets.................................... 229.4 211.9 --------- --------- Total current assets................................... 2,372.3 2,360.2 Property, plant and equipment, net....................... 2,428.9 2,155.2 Goodwill and other intangibles, net...................... 2,720.4 2,741.7 Other assets............................................. 379.9 385.2 --------- --------- $ 7,901.5 $ 7,642.3 ========= ========= LIABILITIES AND SHAREHOLDERS' EQUITY Current Liabilities Notes and loans payable................................. $ 172.3 $ 204.4 Current portion of long-term debt....................... 110.4 37.0 Accounts payable........................................ 751.7 738.7 Accrued income taxes.................................... 93.1 76.7 Other accruals.......................................... 776.8 696.3 --------- --------- Total current liabilities.............................. 1,904.3 1,753.1 Long-term debt........................................... 2,786.8 2,992.0 Deferred income taxes.................................... 234.3 237.3 Other liabilities........................................ 942.0 980.1 Shareholders' Equity Preferred stock......................................... 392.7 403.5 Common stock, $1 par value (500,000,000 shares authorized, 183,213,295 shares issued)............................. 183.2 183.2 Additional paid-in capital.............................. 1,101.6 1,033.7 Retained earnings....................................... 2,731.0 2,392.2 Cumulative translation adjustments...................... (534.7) (513.0) --------- --------- 3,873.8 3,499.6 Unearned compensation................................... (370.9) (378.0) Treasury stock, at cost................................. (1,468.8) (1,441.8) --------- --------- Total shareholders' equity............................. 2,034.1 1,679.8 --------- --------- $ 7,901.5 $ 7,642.3 ========= =========
See Notes to Consolidated Financial Statements. 16 COLGATE-PALMOLIVE COMPANY CONSOLIDATED STATEMENTS OF RETAINED EARNINGS Dollars in Millions
1996 1995 1994 -------- -------- -------- Balance, January 1.................................. $2,392.2 $2,496.7 $2,163.4 Add: Net income......................................... 635.0 172.0 580.2 -------- -------- -------- 3,027.2 2,668.7 2,743.6 -------- -------- -------- Deduct: Dividends declared: Series B Convertible Preference Stock, net of in- come taxes....................................... 20.9 21.1 21.1 Preferred stock................................... .5 .5 .5 Common stock...................................... 274.8 254.9 225.3 -------- -------- -------- 296.2 276.5 246.9 -------- -------- -------- Balance, December 31................................ $2,731.0 $2,392.2 $2,496.7 ======== ======== ========
CONSOLIDATED STATEMENTS OF CHANGES IN CAPITAL ACCOUNTS Dollars in Millions
COMMON STOCK ADDITIONAL TREASURY STOCK ------------------- PAID-IN -------------------- SHARES AMOUNT CAPITAL SHARES AMOUNT ----------- ------ ---------- ---------- -------- Balance, January 1, 1994.. 149,256,603 $183.2 $1,000.9 33,956,692 $1,124.0 Shares issued for stock options.................. 1,803,574 -- 1.6 (1,803,574) (63.4) Treasury stock acquired... (6,923,325) -- -- 6,923,325 411.1 Other..................... 267,385 -- 17.9 (267,385) (9.3) ----------- ------ -------- ---------- -------- Balance, December 31, 1994..................... 144,404,237 183.2 1,020.4 38,809,058 1,462.4 Shares issued for stock options.................. 2,252,955 -- 13.7 (2,252,955) (85.5) Treasury stock acquired... (1,117,099) -- -- 1,117,099 77.7 Other..................... 313,779 -- (.4) (313,779) (12.8) ----------- ------ -------- ---------- -------- Balance, December 31, 1995..................... 145,853,872 183.2 1,033.7 37,359,423 1,441.8 Shares issued for stock options.................. 2,557,282 -- 44.4 (2,557,282) (100.5) Treasury stock acquired... (1,798,574) -- -- 1,798,574 149.9 Other..................... 521,238 -- 23.5 (521,238) (22.4) ----------- ------ -------- ---------- -------- Balance, December 31, 1996..................... 147,133,818 $183.2 $1,101.6 36,079,477 $1,468.8 =========== ====== ======== ========== ========
See Notes to Consolidated Financial Statements. 17 COLGATE-PALMOLIVE COMPANY CONSOLIDATED STATEMENTS OF CASH FLOWS Dollars in Millions
1996 1995 1994 --------- --------- ------- OPERATING ACTIVITIES Net income..................................... $ 635.0 $ 172.0 $ 580.2 Adjustments to reconcile net income to net cash provided by operations: Restructured operations, net.................. (105.6) 424.9 (39.1) Depreciation and amortization................. 316.3 300.3 235.1 Deferred income taxes and other, net.......... (23.0) (62.9) 64.7 Cash effects of changes in: Receivables.................................. (15.4) (44.1) (50.1) Inventories.................................. (1.2) (26.1) (44.5) Other current assets......................... -- (42.4) (7.8) Payables and accruals........................ 111.3 88.5 90.9 --------- --------- ------- Net cash provided by operations............. 917.4 810.2 829.4 --------- --------- ------- INVESTING ACTIVITIES Capital expenditures........................... (459.0) (431.8) (400.8) Payment for acquisitions, net of cash acquired. (59.3) (1,300.4) (146.4) Sale of marketable securities and other invest- ments......................................... 26.3 6.2 58.4 Other, net..................................... (12.0) (17.2) 31.1 --------- --------- ------- Net cash used for investing activities...... (504.0) (1,743.2) (457.7) --------- --------- ------- FINANCING ACTIVITIES Principal payments on debt..................... (1,164.6) (17.1) (88.3) Proceeds from issuance of debt, net............ 1,077.4 1,220.0 316.4 Proceeds from outside investors................ 8.5 30.5 15.2 Dividends paid................................. (296.2) (276.5) (246.9) Purchase of common stock....................... (27.4) (9.0) (357.9) Proceeds from exercise of stock options and other, net.................................... 30.7 28.3 18.5 --------- --------- ------- Net cash (used for) provided by financing activities................................. (371.6) 976.2 (343.0) --------- --------- ------- Effect of exchange rate changes on cash and cash equivalents.............................. (2.4) (4.3) (2.9) --------- --------- ------- Net increase in cash and cash equivalents...... 39.4 38.9 25.8 Cash and cash equivalents at beginning of year. 208.8 169.9 144.1 --------- --------- ------- Cash and cash equivalents at end of year....... $ 248.2 $ 208.8 $ 169.9 ========= ========= ======= SUPPLEMENTAL CASH FLOW INFORMATION Income taxes paid............................... $ 253.7 $ 292.5 $ 261.1 Interest paid................................... 229.1 228.6 96.9 Non-cash consideration in payment for acquisi- tions.......................................... -- 48.9 8.0 Principal payments on ESOP debt, guaranteed by the Company.................................... (5.0) (4.4) (4.0)
See Notes to Consolidated Financial Statements. 18 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Dollars in Millions Except Per Share Amounts 1. NATURE OF OPERATIONS The Company manufactures and markets a wide variety of products in the U.S. and around the world in two distinct business segments: Oral, Personal and Household Care, and Pet Nutrition. Oral, Personal and Household Care products include toothpastes, oral rinses and toothbrushes, bar and liquid soaps, shampoos, conditioners, deodorants and antiperspirants, baby and shave products, laundry and dishwashing detergents, fabric softeners, cleansers and cleaners, bleaches and other similar items. These products are sold primarily to wholesale and retail distributors worldwide. Pet Nutrition products include pet food products manufactured and marketed by Hill's Pet Nutrition. The principal customers for Pet Nutrition products are veterinarians and specialty pet retailers. Principal global trademarks include Colgate, Palmolive, Mennen, Kolynos, Protex, Ajax, Soupline/Suavitel, Fab, Science Diet and Prescription Diet in addition to various regional trademarks. The Company's principal classes of products accounted for the following percentages of worldwide sales for the past three years:
1996 1995 1994 ---- ---- ---- Oral Care..................................................... 30% 30% 26% Personal Care................................................. 22 22 24 Household Surface Care........................................ 16 16 17 Fabric Care................................................... 18 18 18 Pet Nutrition................................................. 10 9 11
Company products are marketed under highly competitive conditions. Products similar to those produced and sold by the Company are available from competitors in the U.S. and overseas. Product quality, brand recognition and acceptance, and marketing capability largely determine success in the Company's business segments. The financial and descriptive information on the Company's geographic area and industry segment data, appearing in the tables contained in management's discussion, is an integral part of these financial statements. More than half of the Company's net sales, operating profit and identifiable assets are attributable to overseas operations. Transfers between geographic areas are not significant. The Company's products are generally marketed by a sales force employed by each individual subsidiary or business unit. In some instances, distributors and brokers are used. Most raw materials used worldwide are purchased from others, are available from several sources and are generally available in adequate supply. Products and commodities such as tallow and essential oils are subject to wide price variations. No one of the Company's raw materials represents a significant portion of total material requirements. Trademarks are considered to be of material importance to the Company's business; consequently, the practice is followed of seeking trademark protection by all available means. Although the Company owns a number of patents, no one patent is considered significant to the business taken as a whole. 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES PRINCIPLES OF CONSOLIDATION The Consolidated Financial Statements include the accounts of Colgate- Palmolive Company and its majority-owned subsidiaries. Intercompany transactions and balances have been eliminated. Investments in companies in which the Company's interest is between 20% and 50% are accounted for using the equity method. The Company's share of the net income from such investments is recorded as equity earnings and is classified as other expense, net in the Consolidated Statements of Income. 19 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) REVENUE RECOGNITION Sales are recorded at the time products are shipped to trade customers. Net sales reflect units shipped at selling list prices reduced by promotion allowances. ACCOUNTING ESTIMATES The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent gains and losses at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. CASH AND CASH EQUIVALENTS The Company considers all highly liquid investments with maturities of three months or less when purchased to be cash equivalents. Investments in short-term securities that do not meet the definition of cash equivalents are classified as marketable securities. Marketable securities are reported at cost, which equals market. INVENTORIES Inventories are valued at the lower of cost or market. The last-in, first- out (LIFO) method is used to value substantially all inventories in the U.S. as well as in certain overseas locations. The remaining inventories are valued using the first-in, first-out (FIFO) method. PROPERTY, PLANT AND EQUIPMENT Land, buildings, and machinery and equipment are stated at cost. Depreciation is provided, primarily using the straight-line method, over estimated useful lives ranging from 3 to 40 years. GOODWILL AND OTHER INTANGIBLES Goodwill represents the excess of purchase price over the fair value of identifiable tangible and intangible net assets of businesses acquired. Goodwill and other intangibles are amortized on a straight-line basis over periods not exceeding 40 years. The recoverability of carrying values of intangible assets is evaluated on a recurring basis. The primary indicators of recoverability are current and forecasted profitability of a related acquired business. For the three-year period ended December 31, 1996, there were no material adjustments to the carrying values of intangible assets resulting from these evaluations. INCOME TAXES Deferred taxes are recognized for the expected future tax consequences of temporary differences between the amounts carried for financial reporting and tax purposes. Provision is made currently for taxes payable on remittances of overseas earnings; no provision is made for taxes on overseas retained earnings that are deemed to be permanently reinvested. POSTRETIREMENT AND POSTEMPLOYMENT BENEFITS The cost of postretirement health care and other benefits is actuarially determined and accrued over the service period of covered employees. 20 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) TRANSLATION OF OVERSEAS CURRENCIES The assets and liabilities of subsidiaries, other than those operating in highly inflationary environments, are translated into U.S. dollars at year- end exchange rates, with resulting translation gains and losses accumulated in a separate component of shareholders' equity. Income and expense items are converted into U.S. dollars at average rates of exchange prevailing during the year. For subsidiaries operating in highly inflationary environments, inventories, goodwill and property, plant and equipment are translated at the rate of exchange on the date the assets were acquired, while other assets and liabilities are translated at year-end exchange rates. Translation adjustments for these operations are included in net income. GEOGRAPHIC AREAS AND INDUSTRY SEGMENTS The financial and descriptive information on the Company's geographic area and industry segment data, appearing in the tables contained in management's discussion of this report, is an integral part of these financial statements. 3. ACQUISITIONS During 1996, the Company acquired the Profiden oral care business in Spain, the Seprod fabric care business in Jamaica as well as other regional brands in the Oral, Personal and Household Care segment. The Company also expanded its investment in the Pet Nutrition segment in the Netherlands. The aggregate purchase price of all 1996 acquisitions was $38.5. On January 10, 1995, the Company acquired the worldwide Kolynos oral care business ("Kolynos") for $1,040.0. Kolynos is an oral care business operating primarily in South America. The transaction was structured as a multinational acquisition of assets and stock and was accounted for under the purchase method of accounting. The net book value of Kolynos assets was approximately $50.0. As further described in Note 16, during 1996, the antitrust regulatory authorities in Brazil approved the acquisition subject to certain conditions. The following unaudited pro forma summary combines the results of the operations of the Company and Kolynos as if the acquisition had occurred as of the beginning of 1994 after giving effect to certain adjustments, including amortization of goodwill, increased interest expense on the acquisition debt incurred and the related income tax effects. SUMMARIZED PRO FORMA COMBINED RESULTS OF OPERATIONS FOR THE YEAR ENDED DECEMBER 31, 1994 Net sales...................................................... $7,864.0 Income before income taxes..................................... 835.4 Net income..................................................... 550.9 Primary earnings per common share.............................. 3.62 Fully diluted earnings per common share........................ 3.38
The pro forma financial information is not necessarily indicative of either the results of operations that would have occurred had the Company and Kolynos actually been combined during the year ended December 31, 1994, or the future results of operations of the combined companies. There are certain other 21 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) benefits that are anticipated to be realized from the implementation of the Company's integration plans which are not included in the pro forma information. In addition, during 1995, the Company acquired the Odol oral care business in Argentina, the Barbados Cosmetic Products business in the Caribbean as well as other regional brands in the Oral, Personal and Household Care Segment. The aggregate purchase price of all 1995 acquisitions was $1,321.9. During 1994, the Company acquired the Cibaca toothpaste and toothbrush business in India, the NSOA laundry soap business in Senegal as well as several other regional brands in the Oral, Personal and Household Care segment. The aggregate purchase price of all 1994 acquisitions was $149.8. All of these acquisitions have been accounted for as purchases, and, accordingly, the purchase prices were allocated to the net tangible and intangible assets acquired based on estimated fair values at the dates of the respective acquisitions. The results of operations have been included in the Consolidated Financial Statements since the respective acquisition dates. The inclusion of pro forma financial data for all acquisitions except Kolynos prior to the dates of acquisition would not have materially affected reported results. 4. LONG-TERM DEBT AND CREDIT FACILITIES Long-term debt consists of the following at December 31:
WEIGHTED AVERAGE INTEREST RATE MATURITIES 1996 1995 ------------- ---------- --------- -------- Notes........................... 7.3% 1997-2025 $ 1,292.9 $1,149.2 ESOP notes, guaranteed by the Company........................ 8.6 2001-2009 385.2 390.2 Payable to banks................ 5.5 2000-2003 836.0 101.8 Commercial paper and other short-term borrowings, reclassified................... 5.1 1997 375.1 1,378.2 Capitalized leases.............. 8.0 9.6 --------- -------- 2,897.2 3,029.0 Less: current portion of long- term debt...................... 110.4 37.0 --------- -------- $ 2,786.8 $2,992.0 ========= ========
Commercial paper and certain other short-term borrowings are classified as long-term debt as it is the Company's intent and ability to refinance such obligations on a long-term basis. Scheduled maturities of debt outstanding at December 31, 1996, excluding short-term borrowings reclassified, are as follows: 1997--$110.4; 1998--$184.9; 1999--$167.1; 2000--$339.6; 2001-- $97.6, and $1,622.5 thereafter. The Company has entered into interest rate swap agreements and foreign exchange contracts related to certain of these debt instruments (see Note 12). At December 31, 1996, the Company had unused credit facilities amounting to $1,785.7. Commitment fees related to credit facilities are not material. The weighted average interest rate on short-term borrowings, excluding amounts reclassified, as of December 31, 1996 and 1995 was 7.5% and 8.3%, respectively. The Company's long-term debt agreements include various restrictive covenants and require the maintenance of certain defined financial ratios with which the Company is in compliance. 22 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) 5. CAPITAL STOCK AND STOCK COMPENSATION PLANS PREFERRED STOCK Preferred Stock consists of 250,000 authorized shares without par value. It is issuable in series, of which one series of 125,000 shares, designated $4.25 Preferred Stock, with a stated and redeemable value of $100 per share, has been issued and is outstanding. The $4.25 Preferred Stock is redeemable only at the option of the Company. PREFERENCE STOCK In 1988, the Company authorized the issuance of 50,000,000 shares of Preference Stock, without par value. The Series B Convertible Preference Stock, which is convertible into two shares of common stock, ranks junior to all series of the Preferred Stock. At December 31, 1996 and 1995, 5,849,039 and 6,014,615 shares of Series B Convertible Preference Stock, respectively, were outstanding and issued to the Company's ESOP. SHAREHOLDER RIGHTS PLAN Under the Company's Shareholder Rights Plan, each share of the Company's common stock carries with it one Preference Share Purchase Right ("Rights"). The Rights themselves will at no time have voting power or pay dividends. The Rights become exercisable only if a person or group acquires 20% or more of the Company's common stock or announces a tender offer, the consummation of which would result in ownership by a person or group of 20% or more of the common stock. When exercisable, each Right entitles a holder to buy one two-hundredth of a share of a new series of preference stock at an exercise price of $87.50. If the Company is acquired in a merger or other business combination, each Right will entitle a holder to buy, at the Right's then current exercise price, a number of the acquiring company's common shares having a market value of twice such price. In addition, if a person or group acquires 30% or more of the Company's common stock, other than pursuant to a cash tender offer for all shares in which such person or group increases its stake from below 20% to 80% or more of the outstanding shares, each Right will entitle its holder (other than such person or members of such group) to purchase, at the Right's then current exercise price, a number of shares of the Company's common stock having a market value of twice the Right's exercise price. Further, at any time after a person or group acquires 30% or more (but less than 50%) of the Company's common stock, the Board of Directors may, at its option, exchange part or all of the Rights (other than Rights held by the acquiring person or group) for shares of the Company's common stock on a one-for-one basis. The Company, at the option of its Board of Directors, may redeem the Rights for $.005 at any time before the acquisition by a person or group of beneficial ownership of 20% or more of its common stock. The Board of Directors is also authorized to reduce the 20% and 30% thresholds to not less than 15%. Unless redeemed earlier, the Rights will expire on October 24, 1998. INCENTIVE STOCK PLAN The Company has a plan which provides for grants of restricted stock awards for officers and other executives of the Company and its major subsidiaries. A committee of non-employee members of the Board 23 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) of Directors administers the plan. During 1996 and 1995, 126,229 and 237,019 shares, respectively, were awarded to employees in accordance with the provisions of the plan. STOCK OPTION PLANS The Company's 1987 and 1996 Stock Option Plans ("Plans") provide for the issuance of non-qualified stock options to officers and key employees. Options are granted at prices not less than the fair market value on the date of grant. At December 31, 1996, 811,843 shares of common stock were available for future grants. The Plans contain an accelerated ownership feature which provides for the grant of new options when previously owned shares of Company stock are used to exercise existing options. The number of new options granted under this feature is equal to the number of shares of previously owned Company stock used to exercise the original options and to pay the related required U.S. income tax. The new options are granted at a price equal to the fair market value on the date of the new grant and have the same expiration date as the original options exercised. Stock option plan activity is summarized below:
1996 1995 -------------------------- -------------------------- WEIGHTED WEIGHTED AVERAGE AVERAGE SHARES EXERCISE PRICE SHARES EXERCISE PRICE ---------- -------------- ---------- -------------- Options outstanding, January 1.............. 10,495,895 $57 10,261,408 $51 Granted................. 2,854,611 82 2,581,173 69 Exercised............... (2,557,282) 57 (2,252,955) 44 Canceled or expired..... (85,625) 61 (93,731) 53 ---------- ---------- Options outstanding, De- cember 31.............. 10,707,599 64 10,495,895 57 ---------- ---------- Options exercisable, De- cember 31.............. 6,991,922 58 6,770,039 53 ========== ==========
The following table summarizes information relating to currently outstanding and exercisable options as of December 31, 1996:
WEIGHTED AVERAGE REMAINING WEIGHTED WEIGHTED CONTRACTUAL OPTIONS AVERAGE OPTIONS AVERAGE RANGE OF EXERCISE PRICES LIFE IN YEARS OUTSTANDING EXERCISE PRICE EXERCISABLE EXERCISE PRICE ------------------------ ------------- ----------- -------------- ----------- -------------- $19.53 - $52.13......... 4 2,385,707 $39 2,385,707 $39 $52.38 - $60.98......... 6 2,408,409 57 1,934,196 57 $61.00 - $72.07......... 7 2,450,844 68 1,434,389 67 $72.31 - $87.06......... 8 2,431,654 80 737,630 78 $87.25 - $99.79......... 5 1,030,985 94 500,000 98 ---------- --------- 6 10,707,599 64 6,991,922 58 ========== =========
The Company applies Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees," and related interpretations in accounting for options granted under the Plan. Accordingly, no compensation expense has been recognized. Had compensation expense been determined based on the Black-Scholes option pricing model value at the grant date for awards in 1996 and 1995 consistent with 24 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) the provisions of Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based Compensation" (SFAS 123), the Company's net income, primary earnings per common share and fully diluted earnings per common share would have been $621.7, $4.09 per share and $3.82 per share, respectively in 1996 and $166.1, $1.00 per share and $.98 per share, respectively in 1995. The SFAS 123 method of accounting has not been applied to options granted prior to January 1, 1995, and the resulting pro forma compensation expense may not be indicative of pro forma expense in future years. The weighted average Black-Scholes value of grants issued in 1996 and 1995 was $10.81 and $9.45, respectively. The Black-Scholes value of each option granted is estimated using the Black-Scholes option pricing model with the following assumptions: option term until exercise ranging from 2 to 4 years, volatility ranging from 17% to 18%, risk free interest rate ranging from 5.8% to 6.4% and an expected dividend yield of 2.5%. The Black-Scholes model used by the Company to calculate option values was developed to estimate the fair value of short-term freely tradable, fully transferable options without vesting restrictions and was not designed to value reloads, all of which significantly differ from the Company's stock option awards. The value of this model is also limited by the inclusion of highly subjective assumptions which greatly affect calculated values. 6.EMPLOYEE STOCK OWNERSHIP PLAN In 1989, the Company expanded its employee stock ownership plan (ESOP) through the introduction of a leveraged ESOP covering certain employees who have met certain eligibility requirements. The ESOP issued $410.0 of long- term notes due through 2009 bearing an average interest rate of 8.6%. The long-term notes, which are guaranteed by the Company, are reflected in the accompanying Consolidated Balance Sheets. The ESOP used the proceeds of the notes to purchase 6.3 million shares of Series B Convertible Preference Stock from the Company. The Stock has a minimum redemption price of $65 per share and pays semiannual dividends equal to the higher of $2.44 or the current dividend paid on two common shares for the comparable six-month period. Each share may be converted by the Trustee into two shares of common stock. Dividends on these preferred shares, as well as common shares also held by the ESOP, are paid to the ESOP trust and, together with contributions, are used by the ESOP to repay principal and interest on the outstanding notes. Preferred shares are released for allocation to participants based upon the ratio of the current year's debt service to the sum of total principal and interest payments over the life of the loan. At December 31, 1996, 1,275,380 shares were allocated to participant accounts. Dividends on these preferred shares are deductible for income tax purposes and, accordingly, are reflected net of their tax benefit in the Consolidated Statements of Retained Earnings. Annual expense related to the leveraged ESOP, determined as interest incurred on the notes, less employee contributions and dividends received on the shares held by the ESOP, plus the higher of either principal repayments on the notes or the cost of shares allocated, was $3.9 in 1996, $8.3 in 1995 and $8.0 in 1994. Similarly, unearned compensation, shown as a reduction in shareholders' equity, is reduced by the higher of principal payments or the cost of shares allocated. Interest incurred on the ESOP's notes amounted to $33.5 in 1996, $33.9 in 1995 and $34.2 in 1994. The Company paid dividends on the stock held by the ESOP of $31.1 in 1996, $31.7 in 1995 and $32.3 in 1994. Company contributions to the ESOP were $4.1 in 1996, $6.4 in 1995 and $5.7 in 1994. Employee contributions to the ESOP were $5.9 in 1996 and $0 in 1995 and 1994. 25 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) 7. RETIREMENT PLANS AND OTHER POSTRETIREMENT BENEFITS RETIREMENT PLANS The Company, its U.S. subsidiaries and a majority of its overseas subsidiaries maintain pension plans covering substantially all of their employees. Most plans provide pension benefits that are based primarily on years of service and employees' career earnings. In the Company's principal U.S. plans, funds are contributed to trustees in accordance with regulatory limits to provide for current service and for any unfunded projected benefit obligation over a reasonable period. To the extent these requirements are exceeded by plan assets, a contribution may not be made in a particular year. Plan assets consist principally of common stocks, guaranteed investment contracts with insurance companies, investments in real estate funds and U.S. Government obligations. Net periodic pension expense of the plans includes the following components:
1996 1995 1994 ---------------- ----------------- ---------------- U.S. OVERSEAS U.S. OVERSEAS U.S. OVERSEAS ------ -------- ------- -------- ------ -------- Service cost--benefits earned during the peri- od..................... $ 24.5 $ 15.1 $ 19.1 $ 15.4 $ 23.1 $17.9 Interest cost on pro- jected benefit obliga- tion................... 64.4 17.5 64.5 16.8 63.1 15.3 Actual return on plan assets................. (96.9) (13.6) (134.7) (13.0) (3.1) (2.2) Net amortization and de- ferral................. 26.1 4.0 61.5 4.7 (69.1) (7.0) ------ ------ ------- ------ ------ ----- Net pension expense..... $ 18.1 $ 23.0 $ 10.4 $ 23.9 $ 14.0 $24.0 ====== ====== ======= ====== ====== =====
The following table sets forth the funded status of the plans at December 31:
1996 1995 ---------------- ----------------- U.S. OVERSEAS U.S. OVERSEAS ------ -------- ------- -------- Plan assets at fair value................ $842.8 $ 171.2 $ 817.5 $ 157.2 ------ ------- ------- ------- Actuarial present value of benefit obli- gations: Vested obligation....................... 836.2 219.2 806.5 223.5 Nonvested obligation.................... 41.1 16.5 57.7 23.5 ------ ------- ------- ------- Accumulated benefit obligation........... 877.3 235.7 864.2 247.0 Additional benefits related to assumed future compensation levels.............. 48.4 36.2 58.1 37.2 ------ ------- ------- ------- Projected benefit obligation............. 925.7 271.9 922.3 284.2 ------ ------- ------- ------- Plan assets less than projected benefit obligation.............................. (82.9) (100.7) (104.8) (127.0) Deferral of net actuarial changes and other, net.............................. 75.9 4.9 161.4 6.7 Unrecognized prior service cost.......... 50.9 4.2 21.1 2.1 Unrecognized transition asset............ (21.6) (4.2) (28.3) (3.6) Additional liability..................... -- (1.2) -- (.2) ------ ------- ------- ------- Prepaid (accrued) pension cost recognized in the Consolidated Balance Sheets...... $ 22.3 $ (97.0) $ 49.4 $(122.0) ====== ======= ======= =======
26 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) The actuarial assumptions used to determine the projected benefit obligation of the plans were as follows:
OVERSEAS U.S. (WEIGHTED AVERAGE) ---------------- ---------------------- 1996 1995 1994 1996 1995 1994 ---- ---- ---- ------ ------ ------ Settlement rates.................. 7.50% 7.00% 8.75% 8.23% 8.46% 8.38% Long-term rates of compensation increase......................... 5.50 5.50 5.75 5.38 5.47 5.53 Long-term rates of return on plan assets........................... 9.25 9.25 9.25 10.91 10.50 10.88
When remeasuring the pension obligation, the Company reassesses each actuarial assumption. The settlement rate assumption is pegged to long-term bond rates to reflect the cost to satisfy the pension obligation currently, while the other assumptions reflect the long-term outlook of rates of compensation increases and return on assets. OTHER POSTRETIREMENT BENEFITS The Company and certain of its subsidiaries provide health care and life insurance benefits for retired employees to the extent not provided by government-sponsored plans. The Company utilizes a portion of its leveraged ESOP, in the form of future retiree contributions, to reduce its obligation to provide these postretirement benefits. Postretirement benefits currently are not funded. Postretirement benefits expense includes the following components:
1996 1995 1994 ----- ----- ----- Service cost-benefits earned during the period......... $ 1.7 $ 1.9 $ 2.2 Annual ESOP allocation................................. (5.0) (4.2) (5.7) Interest cost on accumulated postretirement benefit ob- ligation.............................................. 12.6 13.7 14.2 Amortization of unrecognized net gain.................. (2.2) (3.4) (.1) ----- ----- ----- Net postretirement expense............................ $ 7.1 $ 8.0 $10.6 ===== ===== =====
The actuarial present value of postretirement benefit obligations included in Other liabilities in the Consolidated Balance Sheets is comprised of the following components, at December 31:
1996 1995 ------ ------ Retirees...................................................... $144.8 $145.2 Active participants eligible for retirement................... 1.0 2.0 Other active participants..................................... 6.9 9.2 ------ ------ Accumulated postretirement benefit obligation................. 152.7 156.4 Unrecognized net gain......................................... 43.8 44.4 ------ ------ Accrued postretirement benefit liability..................... $196.5 $200.8 ====== ======
The principal actuarial assumptions used in the measurement of the accumulated benefit obligation were as follows:
1996 1995 1994 ----- ----- ----- Discount rate.......................................... 7.50% 7.00% 8.75% Current medical cost trend rate........................ 6.50 8.00 10.00 Ultimate medical cost trend rate....................... 5.00 5.00 6.25 Medical cost trend rate decreases ratably to ultimate in year............................................... 1999 1999 2001 ESOP growth rate....................................... 10.00% 10.00% 10.00%
27 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) When remeasuring the accumulated benefit obligation, the Company reassesses each actuarial assumption. The cost of these postretirement medical benefits is dependent upon a number of factors, the most significant of which is the rate at which medical costs increase in the future. The effect of a 1% increase in the assumed medical cost trend rate would increase the accumulated postretirement benefit obligation by approximately $14.8; annual expense would not be materially affected. 8. INCOME TAXES The provision for income taxes consists of the following for the years ended December 31:
1996 1995 1994 ------ ------ ------ United States........................................... $ 67.2 $ 18.0 $ 43.3 Overseas................................................ 252.4 173.5 256.4 ------ ------ ------ $319.6 $191.5 $299.7 ====== ====== ======
Differences between accounting for financial statement purposes and accounting for tax purposes result in taxes currently payable being (lower) higher than the total provision for income taxes as follows:
1996 1995 1994 ------- ------ ------ Excess of tax over book depreciation............... $ (15.9) $(18.9) $(32.8) Net restructuring (spending) accrual............... (26.3) 70.5 (19.0) Other, net......................................... 21.5 (5.3) 5.6 ------- ------ ------ $(20.7) $ 46.3 $(46.2) ======= ====== ======
The components of income before income taxes are as follows for the three years ended December 31:
1996 1995 1994 ------ ------- ------ United States......................................... $171.3 $(121.1) $181.8 Overseas.............................................. 783.3 484.6 698.1 ------ ------- ------ $954.6 $ 363.5 $879.9 ====== ======= ======
The difference between the statutory United States federal income tax rate and the Company's global effective tax rate as reflected in the Consolidated Statements of Income is as follows:
PERCENTAGE OF INCOME BEFORE TAX 1996 1995 1994 ------------------------------- ---- ---- ---- Tax at U.S. statutory rate................................. 35.0% 35.0% 35.0% State income taxes, net of federal benefit................. .3 .6 .6 Earnings taxed at other than U.S. statutory rate........... (1.4) (.4) (.3) Restructured operations.................................... -- 18.4 -- Other, net................................................. (.4) (.9) (1.2) ---- ---- ---- Effective tax rate......................................... 33.5% 52.7% 34.1% ==== ==== ====
In addition, net tax benefits of $28.9 in 1996 and $6.8 in 1995 were recorded directly through equity. 28 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) The components of deferred tax assets (liabilities) are as follows at December 31:
1996 1995 ------- ------- Deferred Taxes--Current: Accrued liabilities...................................... $ 63.7 $ 64.1 Restructuring............................................ 24.5 20.0 Other, net............................................... 28.2 13.9 ------- ------- Total deferred taxes current............................. 116.4 98.0 ------- ------- Deferred Taxes--Long-term: Intangible assets........................................ (212.9) (212.2) Property, plant and equipment............................ (175.7) (215.9) Postretirement benefits.................................. 73.1 73.1 Restructuring............................................ 50.7 141.1 Tax loss and tax credit carryforwards.................... 116.3 124.8 Other, net............................................... 29.1 (30.0) Valuation allowance...................................... (114.9) (118.2) ------- ------- Total deferred taxes long-term........................... (234.3) (237.3) ------- ------- Net deferred taxes...................................... $(117.9) $(139.3) ======= =======
The major component of the 1996 and 1995 valuation allowance relates to tax benefits in certain jurisdictions not expected to be realized. 9. FOREIGN CURRENCY TRANSLATION Cumulative translation adjustments, which represent the effect of translating assets and liabilities of the Company's non-U.S. entities, except those in highly inflationary economies, were as follows:
1996 1995 1994 ------- ------- ------- Balance, January 1............................... $(513.0) $(439.3) $(372.9) Effect of balance sheet translations............. (21.7) (73.7) (66.4) ------- ------- ------- Balance, December 31............................. $(534.7) $(513.0) $(439.3) ======= ======= =======
Foreign currency charges, resulting from the translation of balance sheets of subsidiaries operating in highly inflationary environments and from foreign currency transactions, are included in the Consolidated Statements of Income. 10. EARNINGS PER SHARE Primary earnings per share are determined by dividing net income, after deducting preferred stock dividends net of related tax benefits ($21.4 in 1996, $21.6 in 1995 and 1994), by the weighted average number of common shares outstanding (146.6 million in 1996, 145.2 million in 1995 and 146.2 million in 1994). Earnings per common share assuming full dilution are calculated assuming the conversion of all potentially dilutive securities, including convertible preferred stock and outstanding options, unless the effect of such conversion is antidilutive. This calculation also assumes reduction of available income by pro forma ESOP replacement funding, net of income taxes. 29 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) 11. INCOME STATEMENT INFORMATION Other expense, net consists of the following for the years ended December 31:
1996 1995 1994 ------ ------ ------ Amortization of intangibles.......................... $ 91.7 $ 87.7 $ 56.3 Earnings from equity investments..................... (7.8) (7.3) (1.3) Minority interest.................................... 33.4 37.1 37.8 Other................................................ (23.5) (21.4) (10.0) ------ ------ ------ $ 93.8 $ 96.1 $ 82.8 ====== ====== ======
The following is a comparative summary of certain expense information for the years ended December 31:
1996 1995 1994 ------ ------ ------ Interest incurred...................................... $244.4 $250.7 $130.6 Interest capitalized................................... 12.7 14.7 9.7 ------ ------ ------ Interest expense....................................... $231.7 $236.0 $120.9 ====== ====== ====== Research and development............................... $162.7 $156.7 $147.1 Maintenance and repairs................................ 107.1 108.2 110.1 Media advertising...................................... 565.9 561.3 543.2
30 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) 12. BALANCE SHEET INFORMATION Supplemental balance sheet information is as follows:
INVENTORIES 1996 1995 ----------- --------- --------- Raw materials and supplies.............................. $ 311.5 $ 313.8 Work-in-process......................................... 34.3 38.3 Finished goods.......................................... 424.9 422.7 --------- --------- $ 770.7 $ 774.8 ========= =========
Inventories valued under LIFO amounted to $203.7 at December 31, 1996, and $207.2 at December 31, 1995. The excess of current cost over LIFO cost at the end of each year was $52.6 and $42.9, respectively.
PROPERTY, PLANT AND EQUIPMENT, NET 1996 1995 ---------------------------------- --------- --------- Land................................................... $ 126.4 $ 126.0 Buildings.............................................. 655.9 623.1 Machinery and equipment................................ 3,048.5 2,850.3 --------- --------- 3,830.8 3,599.4 Accumulated depreciation............................... (1,401.9) (1,444.2) --------- --------- $ 2,428.9 $ 2,155.2 ========= ========= GOODWILL AND OTHER INTANGIBLE ASSETS, NET 1996 1995 ----------------------------------------- --------- --------- Goodwill and other intangibles......................... $ 3,107.4 $ 3,037.0 Accumulated amortization............................... (387.0) (295.3) --------- --------- $ 2,720.4 $ 2,741.7 ========= ========= OTHER ACCRUALS 1996 1995 -------------- --------- --------- Accrued payroll and employee benefits.................. $ 293.0 $ 271.0 Accrued advertising.................................... 135.7 117.6 Accrued interest....................................... 48.6 46.0 Accrued taxes other than income taxes.................. 47.9 51.1 Restructuring accrual.................................. 115.2 100.0 Other.................................................. 136.4 110.6 --------- --------- $ 776.8 $ 696.3 ========= ========= OTHER LIABILITIES 1996 1995 ----------------- --------- --------- Minority interest...................................... $ 232.2 $ 214.1 Pension and other benefits............................. 393.9 411.7 Restructuring accrual.................................. 38.0 175.9 Other.................................................. 277.9 178.4 --------- --------- $ 942.0 $ 980.1 ========= =========
31 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) FAIR VALUE OF FINANCIAL INSTRUMENTS In assessing the fair value of financial instruments at December 31, 1996 and 1995, the Company has used available market information and other valuation methodologies. Some judgment is necessarily required in interpreting market data to develop the estimates of fair value, and, accordingly, the estimates are not necessarily indicative of the amounts that the Company could realize in a current market exchange. The estimated fair value of the Company's financial instruments at December 31 are summarized as follows:
1996 1995 -------------------- -------------------- CARRYING FAIR CARRYING FAIR AMOUNT VALUE AMOUNT VALUE --------- --------- --------- --------- Assets: Cash and cash equivalents...... $ 248.2 $ 248.2 $ 208.8 $ 208.8 Marketable securities.......... 59.6 59.6 47.8 47.8 Long-term investments.......... 8.1 7.9 13.3 14.2 Liabilities: Notes and loans payable........ (172.3) (172.3) (204.4) (204.4) Long-term debt, including cur- rent portion.................. (2,897.2) (2,980.6) (3,029.0) (3,161.1) Other liabilities: Foreign exchange contracts.... 4.0 4.8 .4 1.3 Interest rate instruments..... (10.3) (.4) (11.0) (68.1) Equity: Foreign exchange contracts to hedge investment in subsidiaries............... (1.7) (1.4) (2.3) (2.1)
FINANCIAL INSTRUMENTS AND RATE RISK MANAGEMENT The Company utilizes interest rate agreements and foreign exchange contracts to manage interest rate and foreign currency exposures. The principal objective of such contracts is to moderate the effect of fluctuations in interest rates and foreign exchange rates. The Company, as a matter of policy, does not speculate in financial markets and therefore does not hold these contracts for trading purposes. The Company utilizes what it considers straightforward instruments, such as forward foreign exchange contracts and non-leveraged interest rate swaps, to accomplish its objectives. The Company primarily uses interest rate swap agreements to effectively convert a portion of its floating rate debt to fixed rate debt in order to manage interest rate exposures in a manner consistent with achieving a targeted fixed to variable interest rate ratio. The net effective cash payment of these financial derivative instruments combined with the related interest payments on the debt that they hedge are accounted for as interest expense. Those interest rate instruments that do not qualify as hedge instruments for accounting purposes are marked to market and carried on the balance sheets at fair value. As of December 31, 1996 and 1995, the Company had agreements outstanding with an aggregate notional amount of $1,210.9 and $1,142.2, respectively, with maturities through 2025. The Company uses forward exchange contracts principally to hedge foreign currency exposures associated with its net investment in foreign operations and overseas debt. This hedging minimizes the impact of foreign exchange rate movements on the Company's financial position. The terms of these contracts are generally less than five years. 32 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) As of December 31, 1996 and 1995, the Company had approximately $676.9 and $972.0, respectively, of outstanding foreign exchange contracts. At December 31, 1996, approximately 15% of outstanding foreign exchange contracts served to hedge net investments in foreign subsidiaries, 40% hedged intercompany loans, 40% hedged third-party firm commitments and the remaining 5% hedged certain transactions that are anticipated to settle in accordance with their identified terms. The Company makes net settlements for foreign exchange contracts at maturity, based on rates agreed to at inception of the contracts. Gains and losses from contracts that hedge the Company's investments in its foreign subsidiaries are shown in the cumulative translation adjustments account included in shareholders' equity. Gains and losses from contracts that hedge firm commitments are recorded in the balance sheets as a component of the related receivable or payable until realized, at which time they are recognized in the statements of income. The contracts that hedge anticipated sales and purchases do not qualify as hedges for accounting purposes. Accordingly, the related gains and losses are calculated using the current forward foreign exchange rates and are recorded in the statements of income as other expense, net. These contracts mature within 15 months. The Company is exposed to credit loss in the event of nonperformance by counterparties on interest rate agreements and foreign exchange contracts; however, nonperformance by these counterparties is considered remote as it is the Company's policy to contract only with counterparties that have a long-term debt rating of A or higher. The amount of any such exposure is generally the unrealized gain on such contracts, which at December 31, 1996 was not significant. 13. MARKET AND DIVIDEND INFORMATION The Company's common stock and $4.25 Preferred Stock are listed on the New York Stock Exchange. The trading symbol for the common stock is CL. Dividends on the common stock have been paid every year since 1895, and the amount of dividends paid per share has increased for 34 consecutive years. MARKET PRICE
COMMON STOCK $4.25 PREFERRED STOCK --------------------------- --------------------------- QUARTER ENDED 1996 1995 1996 1995 ------------- ------------- ------------- ------------- ------------- HIGH LOW HIGH LOW HIGH LOW HIGH LOW ------ ------ ------ ------ ------ ------ ------ ------ March 31............ $83.00 $68.88 $67.88 $58.63 $73.00 $69.00 $67.00 $62.00 June 30............. 85.63 75.38 77.00 66.25 71.50 67.50 71.00 64.50 September 30........ 88.75 78.13 73.13 65.75 69.00 64.50 71.00 67.50 December 31......... 95.50 86.00 76.38 66.13 72.00 65.50 72.00 69.00 Closing Price....... $92.25 $70.25 $70.00 $72.00
DIVIDENDS PAID PER SHARE
QUARTER ENDED 1996 1995 1996 1995 ------------- ------ ------ ------ ------ March 31....................................... $ .47 $ .41 $1.0625 $1.0625 June 30........................................ .47 .41 1.0625 1.0625 September 30................................... .47 .47 1.0625 1.0625 December 31.................................... .47 .47 1.0625 1.0625 ----- ----- ------- ------- Total.......................................... $1.88 $1.76 $4.25 $4.25 ===== ===== ======= =======
33 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) 14. QUARTERLY FINANCIAL DATA (UNAUDITED)
FIRST SECOND THIRD FOURTH QUARTER QUARTER QUARTER QUARTER -------- -------- -------- -------- 1996 Net sales.......................... $2,053.7 $2,167.3 $2,230.6 $2,297.4 Gross profit....................... 1,003.3 1,061.0 1,094.8 1,138.8 Net income......................... 143.5 148.9 160.9 181.7 Earnings per common share: Primary........................... .95 .98 1.06 1.20 Assuming full dilution (1)........ .89 .92 .99 1.12 1995 Net sales.......................... $1,980.3 $2,090.7 $2,134.4 $2,152.8 Gross profit....................... 969.8 980.1 1,024.7 1,030.5 Net income (loss).................. 156.5 143.2 (250.2) (2) 122.5 Earnings (loss) per common share: Primary........................... 1.05 .95 (1.76) (2) .80 Assuming full dilution (1)........ .97 .88 (1.76) (2) .76
-------- (1) The sum of the quarterly fully diluted earnings (loss) per share amounts is not equal to the full year because the computations of the weighted average number of shares outstanding and the potential impact of dilutive securities for each quarter and for the full year are required to be made independently. (2) The third quarter of 1995 includes a provision for restructured operations of $460.5 ($369.2 aftertax) or $2.54 per share on a primary basis and $2.50 per share on a fully diluted basis. 15. RESTRUCTURED OPERATIONS In September 1995, the Company announced a major worldwide restructuring of its manufacturing and administrative operations designed to further enhance profitable growth over the next several years by generating significant efficiencies and improving competitiveness. As a result of this rationalization, 24 of the 112 factories worldwide will be closed or significantly reconfigured of which 14 had been closed or reconfigured at the end of 1996. The changes are expected to be substantially completed during 1997 in facilities around the world, but primarily in North America and Europe. The charge includes employee termination costs, expenses associated with the realignment of the Company's global manufacturing operations as well as settlement of contractual obligations. The worldwide restructuring program resulted in a 1995 pretax charge of $460.5 ($369.2 net of tax) or $2.54 per share for the year. A summary of the restructuring reserve established is as follows:
BALANCE AT BALANCE AT ORIGINAL UTILIZED DECEMBER 31, UTILIZED DECEMBER 31, RESERVE IN 1995 1995 IN 1996 1996 -------- -------- ------------ -------- ------------ Workforce............... $210.0 $ (4.2) $205.8 $ (93.4) $112.4 Manufacturing plants.... 204.1 (7.2) 196.9 (118.6) 78.3 Settlement of contrac- tual obligations....... 46.4 (13.5) 32.9 (20.4) 12.5 ------ ------ ------ ------- ------ $460.5 $(24.9) $435.6 $(232.4) $203.2 ====== ====== ====== ======= ======
34 COLGATE-PALMOLIVE COMPANY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED) Of the restructuring reserve remaining as of December 31, 1996 and 1995, $115.2 and $100.0, respectively, is classified as a current liability, $38.0 and $175.9, respectively, as a noncurrent liability, and $50.0 and $159.7, respectively, as a reduction of fixed assets. 16. COMMITMENTS AND CONTINGENCIES Minimum rental commitments under noncancellable operating leases, primarily for office and warehouse facilities, are $70.0 in 1997, $58.4 in 1998, $51.7 in 1999, $47.5 in 2000, $44.7 in 2001 and $193.1 for years thereafter. Rental expense amounted to $93.3 in 1996, $91.8 in 1995 and $83.4 in 1994. Contingent rentals, sublease income and capital leases, which are included in fixed assets, are not significant. The Company has various contractual commitments to purchase raw materials, products and services totaling $123.4 that expire through 1998. The Company is a party to various superfund and other environmental matters and is contingently liable with respect to lawsuits, taxes and other matters arising out of the normal course of business. Management proactively reviews and manages its exposure to, and the impact of, environmental matters. While it is possible that the Company's cash flows and results of operations in particular quarterly or annual periods could be affected by the one-time impacts of the resolution of such contingencies, it is the opinion of management that the ultimate disposition of these matters, to the extent not previously provided for, will not have a material impact on the Company's financial condition or ongoing cash flows and results of operations. As discussed in Note 3, the acquisition of Kolynos was reviewed by antitrust regulatory authorities in Brazil. The antitrust regulatory authorities in Brazil approved the acquisition subject to certain conditions. The Company is currently negotiating undertakings related to those conditions with the Brazilian authorities. Among other things, those undertakings would result in the substitution by the Company of a new toothpaste brand for Kolynos in Brazil for four years and the Company contract manufacturing toothpaste in Brazil for third parties during this period. 17. SUBSEQUENT EVENT On March 6, 1997, the Company's Board of Directors approved a two-for-one common stock split effected in the form of a 100% stock dividend. As a result of the split, shareholders will receive one additional share of Colgate common stock for each share they hold as of April 25, 1997. Par value will remain at $1 per share. Giving retroactive effect for the stock split, common shares issued as of December 31, 1996 would have been 366,426,590. Earnings per share, after giving retroactive effect to the two-for-one split, are presented below for each of the three years ended December 31:
1996 1995 1994 ----- ----- ----- Primary.................................................... $2.09 $0.52 $1.91 Fully Diluted.............................................. 1.95 0.51 1.78
Financial information contained elsewhere in this report has not been adjusted to reflect the impact of the common stock split. 35 COLGATE-PALMOLIVE COMPANY SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS FOR THE YEAR ENDED DECEMBER 31, 1996 (DOLLARS IN MILLIONS)
COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E -------- ---------- ---------------- ---------- --------- ADDITIONS ---------------- BALANCE AT CHARGED TO BALANCE BEGINNING COSTS AND AT END DESCRIPTION OF PERIOD EXPENSES OTHER DEDUCTIONS OF PERIOD ----------- ---------- ---------- ----- ---------- --------- Allowance for doubtful ac- counts....................... $ 31.9 $11.8 $ -- $9.9(1) $ 33.8 ====== ===== ===== ==== ====== Accumulated amortization of goodwill and other intangibles.................. $295.3 $91.7 $ -- $-- $387.0 ====== ===== ===== ==== ====== Valuation allowance for de- ferred tax assets............ $118.2 $ -- $ -- $3.3(2) $114.9 ====== ===== ===== ==== ======
- -------- NOTES: (1) Uncollectible accounts written off and cash discounts allowed. (2) Increase/decrease in allowance for tax loss and tax credit carryforward benefits which more likely than not will not be utilized in the future. 36 COLGATE-PALMOLIVE COMPANY SCHEDULE II-VALUATION AND QUALIFYING ACCOUNTS FOR THE YEAR ENDED DECEMBER 31, 1995 (DOLLARS IN MILLIONS)
COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E -------- ---------- ----------------- ---------- --------- ADDITIONS ----------------- BALANCE AT CHARGED TO BALANCE BEGINNING COSTS AND AT END DESCRIPTION OF PERIOD EXPENSES OTHER DEDUCTIONS OF PERIOD ----------- ---------- ---------- ----- ---------- --------- Allowance for doubtful ac- counts.................... $ 23.1 $12.5 $ 4.4(4) $ 8.1(1) $ 31.9 ====== ===== ===== ===== ====== Accumulated amortization of goodwill and other intangibles......... $207.6 $87.7 $ -- $ -- $295.3 ====== ===== ===== ===== ====== Valuation allowance for de- ferred tax assets......... $ 32.4 $69.9(3) $24.4(2) $ 8.5(2) $118.2 ====== ===== ===== ===== ======
- -------- NOTES: (1) Uncollectible accounts written off and cash discounts allowed. (2) Increase/decrease in allowance for tax loss and tax credit carryforward benefits which more likely than not will not be utilized in the future. (3) Allowance for tax benefits from restructured operations in certain jurisdictions not expected to be realized. (4) Other adjustments. 37 COLGATE-PALMOLIVE COMPANY SCHEDULE II-VALUATION AND QUALIFYING ACCOUNTS FOR THE YEAR ENDED DECEMBER 31, 1994 (DOLLARS IN MILLIONS)
COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E -------- ---------- ----------------- ---------- --------- ADDITIONS ----------------- BALANCE AT CHARGED TO BALANCE BEGINNING COSTS AND AT END DESCRIPTION OF PERIOD EXPENSES OTHER DEDUCTIONS OF PERIOD ----------- ---------- ---------- ----- ---------- --------- $5.6(1) .6(3) ---- Allowance for doubtful ac- counts....................... $ 24.9 $ 4.4 $ -- $6.2 $ 23.1 ====== ===== ===== ==== ====== Accumulated amortization of goodwill and other intangibles.................. $151.2 $56.4 $ -- $-- $207.6 ====== ===== ===== ==== ====== Valuation allowance for de- ferred tax assets............ $ 28.3 $ 4.1(2) $ -- $-- $ 32.4 ====== ===== ===== ==== ======
- -------- NOTES: (1) Uncollectible accounts written off and cash discounts allowed. (2) Allowance for tax loss and tax credit carryforward benefits which more likely than not will not be utilized in the future. (3) Other adjustments. 38 REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS To the Board of Directors and Shareholders of Colgate-Palmolive Company: We have audited the accompanying consolidated balance sheets of Colgate- Palmolive Company (a Delaware corporation) and subsidiaries as of December 31, 1996 and 1995, and the related consolidated statements of income, retained earnings, changes in capital accounts and cash flows for each of the three years in the period ended December 31, 1996. These financial statements and the schedules referred to below are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements and schedules based on our audits. We conducted our audits in accordance with generally accepted auditing standards. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Colgate-Palmolive Company and subsidiaries as of December 31, 1996 and 1995, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 1996, in conformity with generally accepted accounting principles. Our audit was made for the purpose of forming an opinion on the basic financial statements taken as a whole. The schedules listed in the index to financial statements are presented for purposes of complying with the Securities and Exchange Commission's rules and are not part of the basic financial statements. The schedules have been subjected to the auditing procedures applied in the audit of the basic financial statements and, in our opinion, fairly state in all material respects the financial data required to be set forth therein in relation to the basic financial statements taken as a whole. /S/ ARTHUR ANDERSEN LLP New York, New York March 6, 1997 39 COLGATE-PALMOLIVE COMPANY HISTORICAL FINANCIAL SUMMARY*(1) Dollars in Millions Except Per Share Amounts
1996 1995 1994 1993 1992 1991 1990 1989 1988 -------- -------- -------- -------- -------- -------- -------- -------- -------- OPERATIONS Net sales................ $8,749.0 $8,358.2 $7,587.9 $7,141.3 $7,007.2 $6,060.3 $5,691.3 $5,038.8 $4,734.3 Results of operations: Net income.............. 635.0 172.0(2) 580.2(3) 189.9(4) 477.0 124.9(5) 321.0 280.0 152.7(6) Per share, primary...... 4.19 1.04(2) 3.82(3) 1.08(4) 2.92 .77(5) 2.28 1.98 1.11(6) Per share assuming full dilution............... 3.90 1.02(2) 3.56(3) 1.05(4) 2.74 .75(5) 2.12 1.90 1.10(6) Depreciation and amortization expense.... 316.3 300.3 235.1 209.6 192.5 146.2 126.2 97.0 82.0 FINANCIAL POSITION Working capital.......... 468.0 607.1 648.5 676.4 635.6 596.0 516.0 907.5 710.9 Current ratio............ 1.2 1.3 1.4 1.5 1.5 1.5 1.4 1.9 1.7 Property, plant and equipment, net.......... 2,428.9 2,155.2 1,988.1 1,766.3 1,596.8 1,394.9 1,362.4 1,105.4 1,021.6 Capital expenditures..... 459.0 431.8 400.8 364.3 318.5 260.7 296.8 210.0 238.7 Total assets............. 7,901.5 7,642.3 6,142.4 5,761.2 5,434.1 4,510.6 4,157.9 3,536.5 3,217.6 Long-term debt........... 2,786.8 2,992.0 1,751.5 1,532.4 946.5 850.8 1,068.4 1,059.5 674.3 Shareholders' equity..... 2,034.1 1,679.8 1,822.9 1,875.0 2,619.8 1,866.3 1,363.6 1,123.2 1,150.6 SHARE AND OTHER Book value per common share................... 13.68 11.34 12.45 12.40 16.21 12.54 10.12 8.39 8.24 Cash dividends declared and paid per common share 1.88 1.76 1.54 1.34 1.15 1.02 .90 .78 .74(7) Closing price............ 92.25 70.25 63.38 62.38 55.75 48.88 36.88 31.75 23.50 Number of common shares outstanding (in millions)............... 147.1 145.8 144.4 149.3 160.2 147.3 133.2 132.2 138.1 Number of shareholders of record: $4.25 Preferred......... 350 380 400 450 470 460 500 500 550 Common.................. 45,500 46,600 44,100 40,300 36,800 34,100 32,000 32,400 33,200 Average number of employees............... 37,900 38,400 32,800 28,000 28,800 24,900 24,800 24,100 24,700 1987 ----------- OPERATIONS Net sales................ $4,365.7 Results of operations: Net income.............. .9(8) Per share, primary...... .01(8) Per share assuming full dilution............... .01(8) Depreciation and amortization expense.... 70.1 FINANCIAL POSITION Working capital.......... 439.5 Current ratio............ 1.3 Property, plant and equipment, net.......... 1,201.8 Capital expenditures..... 285.8 Total assets............. 3,227.7 Long-term debt........... 694.1 Shareholders' equity..... 941.1 SHARE AND OTHER Book value per common share................... 6.77 Cash dividends declared and paid per common share .695 Closing price............ 19.63 Number of common shares outstanding (in millions)............... 137.2 Number of shareholders of record: $4.25 Preferred......... 600 Common.................. 33,900 Average number of employees............... 37,400
- -------- * On March 6, 1997, the Board of Directors approved a two-for-one common stock split. Financial information has not been adjusted to reflect the impact of the split. (1) All share and per share amounts have been restated to reflect the 1991 two-for-one stock split. (2) Income in 1995 includes a net provision for restructured operations of $369.2 ($2.54 per share on a primary basis or $2.50 per share on a fully diluted basis). (3) Income in 1994 includes a one-time charge of $5.2 for the sale of a non- core business, Princess House. (4) Income in 1993 includes a one-time impact of adopting new mandated accounting standards, effective in the first quarter of 1993, of $358.2 ($2.30 per share on a primary basis or $2.10 per share on a fully diluted basis). (5) Income in 1991 includes a net provision for restructured operations of $243.0 ($1.80 per share on a primary basis or $1.75 per share on a fully diluted basis). (6) Income in 1988 includes Hill's service agreement renegotiation net charge of $42.0 ($.30 per share on both a primary and fully diluted basis). (7) Due to timing differences, 1988 includes three dividend declarations totaling $.55 per share and four payments totaling $.74 per share while all other years include four dividend declarations. (8) Income in 1987 includes a net provision for restructured operations of $144.8 ($1.06 per share on a primary basis or $1.05 per share on a fully diluted basis). 40 COLGATE-PALMOLIVE COMPANY EXHIBITS TO FORM 10-K YEAR ENDED DECEMBER 31,1996 COMMISSION FILE NO. 1-644 41
EXHIBIT NO. DESCRIPTION ----------- ----------- 3-A Restated Certificate of Incorporation, as amended. (Registrant hereby incorporates by reference Exhibit 1 to its Form 8-K dated October 17, 1991, File No. 1-644-2.) 3-B By-laws. (Registrant hereby incorporates by reference Exhibit 3-B to Amendment No. 1 to its Quarterly Report on Form 10-Q for the quarter ended September 30, 1994, File No. 1-644-2.) 4-A Rights agreement dated as of October 13, 1988 between registrant and Morgan Shareholder Services Trust Company. (Registrant hereby incorporates by reference Exhibit I to its Form 8-A dated October 21, 1988, File No. 1-644-2.) 4-B a) Other instruments defining the rights of security holders, including indentures.* b) Colgate-Palmolive Company Employee Stock Ownership Trust Note Agreement dated as of June 1, 1989. (Registrant hereby incorporates by reference Exhibit 4-B (b) to its Annual Report on Form 10-K for the year ended December 31, 1989, File No. 1-644-2.) 10-A Colgate-Palmolive Company 1977 Stock Option Plan, as amended. (Registrant hereby incorporates by reference Exhibit 10-A to its Annual Report on Form 10-K for the year ended December 31, 1986, File No. 1-644-2.) 10-B a) Colgate-Palmolive Company Executive Incentive Compensation Plan, as amended. (Registrant hereby incorporates by reference Exhibit 10-B (a) to its Annual Report on Form 10-K for the year ended December 31, 1994, File No. 1-644-2.) b) Colgate-Palmolive, as amended Company Executive Incentive Compensation Plan Trust. (Registrant hereby incorporates by reference Exhibit 10-B (b) to its Annual Report on Form 10-K for the year ended December 31, 1987, File No. 1-644-2.) 10-C a) Colgate-Palmolive Company Supplemental Salaried Employees Retirement Plan (Registrant hereby incorporates by reference Exhibit 10-E (Plan only) to its, Annual Report on Form 10-K for the year ended December 31, 1984, File No. 1-644-2.) b) Colgate-Palmolive Company Supplemental Spouse's Benefit Trust. (Registrant hereby incorporates by reference Exhibit 10-C (b) to its Annual Report on Form 10-K for the year ended December 31, 1987, File No. 1-644-2.) 10-D a) Lease dated August 15, 1978 between Harold Uris, d/b/a Uris Holding Company, and Colgate-Palmolive Company. (Registrant hereby incorporates by reference Exhibit 2(b) to its Annual Report on Form 10-K for the year ended December 31, 1978, File No. 1-644-2.) b) First Supplemental Amendment dated as of January 1, 1989, between The Bank of New York as trustee under the will of Harold D. Uris, deceased, d/b/a Uris Holding Company, and Colgate-Palmolive Company. (Registrant hereby incorporates by reference Exhibit 10-D (b) to its Quarterly Report on Form 10-Q for the quarter ended June 30, 1995, File No. 1- 644.) c) Second Supplemental Agreement dated as of March 15, 1995, between The Bank of New York as trustee under the will of Harold D. Uris, deceased, and Colgate-Palmolive Company. (Registrant hereby incorporates by reference Exhibit 10-D (c) to its Quarterly Report on Form 10-Q for the quarter ended June 30, 1995, File No. 1-644.) 10-E a) Colgate-Palmolive Company Executive Severance Plan, as amended. b) Colgate-Palmolive Company Executive Severance Plan Trust. (Registrant hereby incorporates by reference Exhibit 10-E (b) to its Annual Report on Form 10-K for the year ended December 31, 1987, File No. 1-644-2.) 10-F Colgate-Palmolive Company Pension Plan for Outside Directors, as amended. (Registrant hereby incorporates by reference Exhibit 10-F to its Quarterly Report on Form 10-Q for the quarter ended June 30, 1996, File No. 1-644.)
EXHIBIT NO. DESCRIPTION ----------- ----------- 10-G Colgate-Palmolive Company Stock Plan for Non-Employee Directors. (Registrant hereby incorporates by reference Exhibit 10-G to its Quarterly Report on Form 10-Q for the quarter ended June 30, 1996, File No. 1-644.) 10-H Colgate-Palmolive Company Restated and Amended Deferred Compensation Plan for Non-Employee Directors. (Registrant hereby incorporates by reference Exhibit 10-H to its Annual Report on Form 10-K for the year ended December 31, 1991, File No. 1-644-2.) 10-I Career Achievement Plan. (Registrant hereby incorporates by reference Exhibit 10-I to its Annual Report on Form 10-K for the year ended December 31, 1986, File No. 1-644-2.) 10-J Colgate-Palmolive Company 1987 Stock Option Plan, as amended. (Registrant hereby incorporates by reference Exhibit 10-J to its Annual Report on Form 10-K for the year ended December 31, 1992, File No. 1-644-2.) 10-K Stock incentive agreement between Colgate-Palmolive Company and Reuben Mark, Chairman and Chief Executive Officer, dated January 13, 1993, pursuant to the Colgate-Palmolive Company 1987 Stock Option Plan, as amended. (Registrant hereby incorporates by reference Exhibit 10-N to its Annual Report on Form 10-K for the year ended December 31, 1993, File No. 1-644-2.) 10-L Purchase Agreement among American Home Products Corporation, Colgate-Palmolive Company and KAC Corp. dated as of January 9, 1995. (Registrant herebY incorporates by reference Exhibit 2 to its Current Report on Form 8-K dated January 10, 1995, File No. 1-644-2.) 10-M Colgate-Palmolive Company Non-Employee Director Stock Option Plan. 10-N U.S. $900,000,000 Five Year Credit Agreement dated as of March 24, 1995. (Registrant hereby incorporates by reference Exhibit 10-O to its Quarterly Report on Form 10-Q for the quarter ended March 31, 1995, File No. 1-644-2.) 10-O U.S. $1,000,000,000 364 Day Credit Agreement dated as of March 24, 1995. (Registrant hereby incorporates by reference Exhibit 10-P to its Quarterly Report on Form 10-Q for the quarter ended March 31, 1995, File No. 1-644-2.) 10-P Amendment No. 1, dated as of March 22, 1996, to the U.S. $900,000,000 Five Year Credit Agreement, dated as of March 24, 1995. (Registrant hereby incorporates by reference Exhibit 10-P to its Quarterly Report on Form 10-Q for the quarter ended March 31, 1996, Filed No. 1-664.) 10-Q Amendment No. 1, dated as of March 22, 1996, to the U.S. $1,000,000,000 364 Day Credit Agreement, dated as of March 24, 1995. (Registrant hereby incorporates by reference Exhibit 10-Q to its Quarterly Report on Form 10-Q for the quarter ended March 31, 1996, Filed No. 1-664.) 10-R Amendment No. 2, dated as of March 23, 1996, to the U.S. $900,000,000 Five Year Credit Agreement, dated as of March 24, 1995. (Registrant hereby incorporates by reference Exhibit 10-R to its Quarterly Report on Form 10-Q for the quarter ended March 31, 1996, Filed No. 1-664.) 10-S Colgate-Palmolive Company 1996 Stock Option Plan. (Registrant hereby incorporates by reference Exhibit 10-V to its Quarterly Report on Form 10-Q for the quarter ended September 30, 1996, Filed No. 1-664.) 11 Statement re Computation of Earnings Per Common Share. 12 Statement re Computation of Ratio of Earnings to Fixed Charges. 21 Subsidiaries of the Registrant.
EXHIBIT NO. DESCRIPTION ----------- ----------- 23 Consent of Independent Public Accountants. 24 Powers of Attorney. 27 Financial Data Schedule.
- -------- * Registrant hereby undertakes upon request to furnish the Commission with a copy of any instrument with respect to long-term debt where the total amount of securities authorized thereunder does not exceed 10% of the total assets of the registrant and its subsidiaries on a consolidated basis. The exhibits indicated above which are not included with the Form 10-K are available upon request and payment of a reasonable fee approximating the registrant's cost of providing and mailing the exhibits. Inquiries should be directed to: Colgate-Palmolive Company Office of the Secretary (10-K Exhibits) 300 Park Avenue New York, New York 10022-7499

 
                                                                      EXHIBIT 11
                                                                     Page 1 of 2
 
                           COLGATE-PALMOLIVE COMPANY
 
                    COMPUTATION OF EARNINGS PER COMMON SHARE
            DOLLARS IN MILLIONS EXCEPT PER SHARE AMOUNTS (UNAUDITED)
 
 
YEAR ENDED DECEMBER 31, -------------------- 1996 1995 1994 ------ ------ ------ PRIMARY EARNINGS: Net income................................................ $635.0 $172.0 $580.2 Deduct: Dividends on preferred shares..................... 21.4 21.6 21.6 ------ ------ ------ Net income applicable to common shares.................... $613.6 $150.4 $558.6 ====== ====== ====== SHARES (IN MILLIONS): Weighted average shares outstanding....................... 146.6 145.2 146.2 ====== ====== ====== Earnings per common share, primary........................ $ 4.19 $ 1.04 $ 3.82 ====== ====== ======
EXHIBIT 11 Page 2 of 2 COLGATE-PALMOLIVE COMPANY COMPUTATION OF EARNINGS PER COMMON SHARE DOLLARS IN MILLIONS EXCEPT PER SHARE AMOUNTS (UNAUDITED)
YEAR ENDED DECEMBER 31, -------------------- 1996 1995 1994 ------ ------ ------ ASSUMING FULL DILUTION EARNINGS: Net income................................................ $635.0 $172.0 $580.2 Deduct: Dividends on preferred shares..................... .5 21.6 .5 Deduct: Replacement funding............................... 4.8 -- 7.8 ------ ------ ------ Net income applicable to common shares.................... $629.7 $150.4 $571.9 ------ ------ ------ SHARES (IN MILLIONS): Weighted average shares outstanding....................... 146.6 145.2 146.2 Add: Assumed exercise of options reduced by the number of shares purchased with the proceeds....................... 3.0 2.6 1.9 Add: Assumed conversion of Series B Convertible Preference Stock.................................................... 11.7 -- 12.2 ------ ------ ------ Adjusted weighted average shares outstanding.............. 161.3 147.8 160.3 ====== ====== ====== EARNINGS PER COMMON SHARE, ASSUMING FULL DILUTION......... $ 3.90 $ 1.02 $ 3.56 ====== ====== ======

 
                                                                     EXHIBIT 12
 
                           COLGATE-PALMOLIVE COMPANY
 
               COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
 
                        DOLLARS IN MILLIONS (UNAUDITED)
 
YEAR ENDED DECEMBER 31, 1996 ----------------- Income before income taxes................................... $ 954.6 ADD: Interest on indebtedness and amortization of debt expense and discount or premium......................................... 231.7 Portion of rents representative of interest factor........... 31.1 Interest on ESOP debt, net of dividends...................... 2.4 LESS: Income of less than fifty-percent-owned subsidiaries......... (7.8) -------- Income as adjusted........................................... $1,212.0 ======== FIXED CHARGES: Interest on indebtedness and amortization of debt expense and discount or premium......................................... $ 231.7 Portion of rents representative of interest factor........... 31.1 Interest on ESOP debt, net of dividends...................... 2.4 Capitalized interest......................................... 12.7 -------- Total fixed charges.......................................... $ 277.9 ======== Ratio of earnings to fixed charges........................... 4.4 ========
In June 1989, the Company's leveraged employee stock ownership plan (ESOP) issued $410.0 long-term notes due through 2009 bearing an average interest rate of 8.6%. These notes are guaranteed by the Company. Interest incurred on the ESOP's notes was $33.5 in 1996. This interest is funded through preferred and common stock dividends. The fixed charges presented above include interest on ESOP indebtedness to the extent it is not funded through preferred and common stock dividends.

 
                                                                      EXHIBIT 21
                                                                     Page 1 of 5
 
                         SUBSIDIARIES OF THE REGISTRANT
 
STATE IN WHICH INCORPORATED OR COUNTRY NAME OF COMPANY IN WHICH ORGANIZED - --------------- ----------------------- A/O Colgate-Palmolive (Russia).......................... Russia Alexandril S.A.......................................... Uruguay Arkay Pty Limited....................................... Australia Asian Pioneer Co., Ltd.................................. Hong Kong Barbados Cosmetics Products Limited..................... Barbados Baser Kimya Sanayii Ve Ticaret Anonim Sirketi........... Turkiye Baser Turketim Pazarlama Ve Ticaret Anonim Sirketi...... Turkiye Beauty and Healthy Distribution Limited................. Tanzania C-P Peru S.A............................................ Peru Cachet Investments Limited.............................. Jersey Islands, U.K. Chemtech (BVI) Co. Ltd.................................. British Virgin Islands CKS, Inc................................................ Delaware Cleaning Dimensions, Inc................................ Delaware Cobelsa S.A............................................. Argentina Colgalive, S.A.......................................... Dominica Republic Colgate (BVI) Limited................................... British Virgin Islands Colgate (Guangzhou) Co. Ltd............................. China Colgate (U.K.) Limited.................................. United Kingdom Colgate Flavors and Fragrances, Inc..................... Delaware Colgate Holdings Limited................................ United Kingdom Colgate, Inc............................................ Delaware Colgate Music Direct.................................... Delaware Colgate Oral Pharmaceuticals, Inc....................... Delaware Colgate Sports Foundation, Inc.......................... Philippines Colgate Venture Company, Inc............................ Delaware Colgate-Palmolive....................................... France Colgate-Palmolive & Cia................................. Colombia Colgate-Palmolive A.B................................... Sweden Colgate-Palmolive A.G................................... Switzerland Colgate-Palmolive (America), Inc........................ Delaware Colgate-Palmolive A/S................................... Denmark Colgate-Palmolive Belgium S.A........................... Belgium Colgate-Palmolive (B) Sdn. Bhd.......................... Brunei Colgate-Palmolive (Blantyre) Limited.................... Malawi Colgate-Palmolive Bolivia, Ltda......................... Bolivia Colgate-Palmolive (Borzesti) SRL........................ Romania Colgate-Palmolive (Botswana) (Proprietary) Ltd.......... Botswana Colgate-Palmolive (Bulgaria) Ltd........................ Bulgaria Colgate-Palmolive (C.A.) Inc. y Compania Limitada....... Guatemala Colgate-Palmolive Cameroun S.A.......................... Cameroon Colgate-Palmolive Canada, Inc........................... Canada Colgate-Palmolive (Caribbean), Inc...................... Delaware Colgate-Palmolive (Central America), Inc................ Delaware Colgate-Palmolive Central European Management Inc....... Delaware Colgate-Palmolive (Centro America) S.A.................. Guatemala
EXHIBIT 21 Page 2 of 5
STATE IN WHICH INCORPORATED OR COUNTRY NAME OF COMPANY IN WHICH ORGANIZED - --------------- ----------------------- Colgate-Palmolive (Ceylon) Limited..................... Sri Lanka Colgate-Palmolive Charitable Foundation................ Delaware Colgate-Palmolive Chile S.A............................ Chile Colgate-Palmolive, Cia................................. Delaware Colgate-Palmolive Co. (Jamaica) Ltd.................... Jamaica Colgate-Palmolive (Commerciale) Limitada............... Mozambique Colgate-Palmolive Compania Anonima..................... Venezuela Colgate-Palmolive Company, Distr....................... Puerto Rico Colgate-Palmolive (Costa Rica), S.A.................... Costa Rica Colgate-Palmolive Cote d'Ivoire, S.A................... Ivory Coast Colgate-Palmolive Czech Republic spol. s.r.o........... Czechoslovakia Colgate-Palmolive de Paraguay, S.A..................... Paraguay Colgate-Palmolive de Puerto Rico, Inc.................. Delaware Colgate-Palmolive del Ecuador, S.A..................... Ecuador Colgate-Palmolive del Peru (Delaware) Inc. Secursal del Peru.................................................. Delaware Colgate-Palmolive Development Corp..................... Delaware Colgate-Palmolive Distributors Co. (Pty) Ltd........... Botswana Colgate-Palmolive (Dominica), Inc...................... Delaware Colgate-Palmolive (Dominican Republic), Inc............ Delaware Colgate-Palmolive (East Africa) Limited................ Kenya Colgate-Palmolive (Eastern) Pte. Ltd................... Singapore Colgate-Palmolive (Egypt) S.A.E........................ Egypt Colgate-Palmolive Enterprises, Inc..................... Delaware Colgate-Palmolive Espana, S.A.......................... Spain Colgate-Palmolive Europe S.A........................... Belgium Colgate-Palmolive (Far East) Sdn Bhd................... Malaysia Colgate-Palmolive (Fiji) Limited....................... Fiji Islands Colgate-Palmolive (Finance) (Pty) Limited.............. South Africa Colgate-Palmolive G.m.b.H.............................. Germany Colgate-Palmolive Gabon (Societe Industrielle de Deter- gents--SIDAC)......................................... Gabon Colgate-Palmolive Gesellschaft m.b.H................... Austria Colgate-Palmolive Global Trading Company............... Delaware Colgate-Palmolive (Gulf States) Ltd.................... British Virgin Islands Colgate-Palmolive (Guyana) Ltd......................... Guyana Colgate-Palmolive Haci Sakir Sabun Sanayi ve Ticaret Anonim Sirket......................................... Turkiye Colgate-Palmolive (H.K.) Limited....................... Hong Kong Colgate-Palmolive (Hellas) S.A. I.C.................... Greece Colgate-Palmolive Holding Argentina S.A................ Argentina Colgate-Palmolive Holding Inc.......................... Delaware Colgate-Palmolive Hungary Trading Unlimited Partner- ship.................................................. Hungary Colgate-Palmolive (Hungary) Manufacturing, Limited Lia- bility Company........................................ Hungary Colgate-Palmolive, Inc................................. Delaware Colgate-Palmolive (India) Limited...................... India Colgate-Palmolive Industries (Private) Ltd............. Zimbabwe Colgate-Palmolive International Incorporated........... Delaware Colgate-Palmolive Investment Co., Inc.................. Delaware Colgate-Palmolive Investments (PNG) Pty Ltd............ Papua New Guinea Colgate-Palmolive (Latvia) SIA......................... Latvia
EXHIBIT 21 Page 3 of 5
STATE IN WHICH INCORPORATED OR COUNTRY NAME OF COMPANY IN WHICH ORGANIZED - --------------- ----------------------- Colgate-Palmolive Limited.............................. New Zealand Colgate-Palmolive, Ltda................................ Brazil Colgate-Palmolive (Malaysia) Sdn Bhd................... Malaysia Colgate-Palmolive (Marketing) Sdn Bhd.................. Malaysia Colgate-Palmolive Mennen Limited....................... United Kingdom Colgate-Palmolive (Mocambique) Limitada................ Mozambique Colgate-Palmolive Morocco.............................. Morocco Colgate-Palmolive Nederland B.V........................ Nederlands Colgate-Palmolive (New York), Inc...................... Delaware Colgate-Palmolive (Nigeria) Services Ltd............... Nigeria Colgate-Palmolive NJ, Inc.............................. New Jersey Colgate-Palmolive Nordic A/S........................... Denmark Colgate-Palmolive Norge A/S............................ Norway Colgate-Palmolive Senegal (ex NSOA) S.A................ Senegal Colgate-Palmolive Participacoes e Investimentos Imobiliarios, S.A..................................... Portugal Colgate-Palmolive Philippines, Inc..................... Philippines Colgate-Palmolive Peru S.A............................. Peru Colgate-Palmolive (PNG) Pty Ltd........................ Papua New Guinea Colgate-Palmolive (Poland) Sp. z 0.0................... Poland Colgate-Palmolive Pty Limited.......................... Australia Colgate-Palmolive (Pty) Limited........................ South Africa Colgate-Palmolive (Research & Development), Inc........ Delaware Colgate-Palmolive (Romania) SRL........................ Romania Colgate-Palmolive, S.A................................. Portugal Colgate-Palmolive, S.A. de C.V......................... Mexico Colgate-Palmolive (Slovakia) sro....................... Slovakia Colgate-Palmolive Sociedad Anonima Industrial y Commer- cial.................................................. Argentina Colgate-Palmolive S.p.A................................ Italy Colgate-Palmolive SP................................... Ukraine Colgate-Palmolive (Tanzania) Limited................... Tanzania Colgate-Palmolive Temizlik Urunleri Sanayi ve Ticart S.A................................................... Delaware Colgate-Palmolive (Thailand) Ltd....................... Thailand Colgate-Palmolive Transnational Inc.................... Delaware Colgate-Palmolive (Uganda) Limited..................... Uganda Colgate-Palmolive (U.K.) Limited....................... United Kingdom Colgate-Palmolive (Ukraine) A/O........................ Ukraine Colgate-Palmolive (Zambia) Inc......................... Delaware Colgate-Palmolive (Zimbabwe) (Private) Limited......... Zimbabwe Colgate-Palmolive (Zimbabwe), Inc...................... Delaware Consumer Viewpoint Center, Inc......................... New Jersey Cosmeticos Grasse Ltda................................. Chile Cotelle S.A............................................ France CP Adina S.A........................................... Colombia CP Holding S.A......................................... France CP Super Management Pty Ltd............................ Australia CP Textil Industria e Comercia Ltd..................... Brazil CPC Funding Company.................................... Delaware CPIF, Inc.............................................. Delaware
EXHIBIT 21 Page 4 of 5
STATE IN WHICH INCORPORATED OR COUNTRY NAME OF COMPANY IN WHICH ORGANIZED - --------------- ----------------------- Cristasol, S.A.......................................... Spain Demi, S.A. de C.V....................................... Mexico Dental Pack Industria E Comercio Ltda................... Brazil Dentatech (BVI) Co. Ltd................................. British Virgin Islands Dimac Development Corp.................................. Delaware Direct Development, Inc................................. Massachusetts Distribuidora Edison S.A................................ Argentina Dominica Coconut Products Limited....................... Dominica EKIB, Inc............................................... Delaware ELM Company Limited..................................... Bermuda Empresa de Maquilas, S.A. de C.V........................ Mexico Endeavon (PNG) Pty Ltd.................................. Papua New Guinea Fabnac Colgate-Palmolive S.A............................ Haiti First Veterinary Companies of America, Inc.............. Delaware Former PHI, Inc......................................... Massachusetts Fundacion Colgate-Palmolive Dominicana, N/A, Inc........ Dominican Republic Hamol A.G............................................... Switzerland Hamol B.V............................................... Netherlands Hamol, Ltd.............................................. Delaware Hao Lai Chemical Co. Ltd................................ Taiwan Hawley & Hazel (BVI) Company Ltd........................ British Virgin Islands Hawley & Hazel (Malaysia) Sdn Bhd....................... Malaysia Hawley & Hazel Chemical Co. (H.K.) Ltd.................. Hong Kong Hawley & Hazel Chemical Co. Singapore (Pte.) Ltd........ Singapore Hawley & Hazel Investment Co., Ltd...................... Hong Kong Hawley & Hazel Taiwan Corporation....................... Taiwan Herrick International Limited........................... British Virgin Islands Hill's Funding Company.................................. Delaware Hill's Pet Nutrition B.V................................ Nederlands Hill's International Sales FSC B.V...................... Nederlands Hill's Pet Nutrition Canada Inc......................... Canada Hill's Pet Nutrition de Puerto Rico, Inc................ Puerto Rico Hill's Pet Nutrition Espana, S.L........................ Spain Hill's Pet Nutrition GmbH............................... Germany Hill's Pet Nutrition Ltd................................ United Kingdom Hill's Pet Nutrition Pty Limited........................ Australia Hill's Pet Nutrition, Inc............................... Delaware Hill's Pet Products (Benelux) S.A....................... Belgium Hill's Pet Products de Mexico, S.A. de C.V.............. Mexico Hill's Pet Products S.p.A............................... Italy Hill's Pet Products SNC................................. France Hill's Pet Products, Inc................................ Delaware Hill's-Colgate (Japan) Ltd.............................. Japan Hopro Liquidating Corp.................................. Ohio Industrial Jabonera Ecuatoriana S.A..................... Ecuador Industrias Quimicas Associadas Multiquim, S.A........... Ecuador Inmobiliara Hills, S.A. de C.V.......................... Mexico Innovacion Creativa, S.A. de C.V........................ Mexico
EXHIBIT 21 Page 5 of 5
STATE IN WHICH INCORPORATED OR COUNTRY NAME OF COMPANY IN WHICH ORGANIZED - --------------- ----------------------- Inter-Hamol, S.A....................................... Luxembourg International Equitable Association (Industrial & Com- mercial) Limited...................................... Nigeria K.G. Caviar Im-Und Export, GmbH & Co................... Germany Kolynos Corporation.................................... Delaware Kolynos do Brasil Ltda................................. Brazil Laboratorios Farmapure, Inc............................ Puerto Rico Lournay Sales, Inc..................................... Delaware Mennen de Nicaragua, S.A............................... Delaware Mennen Guatemala, S.A.................................. Guatemala Mennen Investments Inc................................. Delaware Mennen Limited......................................... Delaware Mennen Products (Pty) Ltd.............................. South Africa Mennen South Africa, Ltd............................... Delaware Mission Hill's Property Corporation.................... Delaware Mission Hills, S.A. de C.V............................. Mexico National Cosmetics S.A................................. Argentina New Science, Inc....................................... Delaware Norwood International Incorporated..................... Delaware ODOL San Luis Sociedad Anonima Industrial y Commercial. Argentina ODOL Sociedad Anonima Industrial y Commercial.......... Argentina Olive Music Publishing Corporation..................... Delaware Oraltech Company, Limited.............................. British Virgin Islands Palmolive (Guangzhou) Co. Ltd.......................... China Paramount Research, Inc................................ Delaware Pet Food Partners B.V.................................. Nederlands Pet Chemicals Inc...................................... Florida Polyana S.A............................................ Uruguay Princess House de Mexico, S.A. de C.V.................. Mexico Professionals' Software, Inc........................... Delaware P.T. Colgate-Palmolive Indonesia....................... Indonesia P.T. Hawley & Hazel Indonesia.......................... Indonesia Purity Holding Company................................. Delaware Purity Music Publishing Corporation.................... Delaware Refresh Company Limited................................ Dominica Samuel Taylor Holdings B.V............................. Nederlands Siam Purity Distribution Co. Ltd....................... Thailand Societe Industriale de Bourbon, S.I.B.................. Reunion Softsoap Enterprises, Inc.............................. Minnesota Somerset Collections Inc............................... Massachusetts Southhampton-Hamilton Company.......................... Delaware Syarika Tahara Sdn Bhd................................. Malaysia The Lournay Company, Inc............................... Delaware The Mennen Company..................................... New Jersey The Murphy-Phoenix Company............................. Ohio VCA, Inc............................................... Delaware Veterinary Companies of America, Inc................... Delaware Village Bath Products, Inc............................. Minnesota Vipont Pharmaceutical, Inc............................. Delaware XEB, Inc............................................... New Jersey

 
                                                                     EXHIBIT 23
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
  As independent public accountants, we hereby consent to the incorporation of
our report, dated March 6, 1997, included in this Form 10-K, into the
Company's previously filed Registration Statement File Nos. 2-76922, 2-96982,
33-17136, 33-27227, 33-34952, 33-15515, 33-48832, 33-48840, 33-58746, 33-
61038, 33-78424, 33-58887, 33-58231 and 33-64753.
 
                                       /S/ ARTHUR ANDERSEN LLP
 
New York, New York
March 14, 1997

 
                                                                     EXHIBIT 24
                                                                   Page 1 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, his true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                  /s/  Vernon R. Alden
                                          -------------------------------------
                                                     Vernon R. Alden

 
                                                                     EXHIBIT 24
                                                                   Page 2 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in her capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, her true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in her name, place and stead, in
her capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                   /s/ Jill K. Conway
                                          -------------------------------------
                                                     Jill K. Conway

 
                                                                     EXHIBIT 24
                                                                   Page 3 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, his true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                 /s/ Ronald E. Ferguson
                                          -------------------------------------
                                                   Ronald E. Ferguson

 
                                                                     EXHIBIT 24
                                                                   Page 4 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in her capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, her true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in her name, place and stead, in
her capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                  /s/ Ellen M. Hancock
                                          -------------------------------------
                                                    Ellen M. Hancock

 
                                                                     EXHIBIT 24
                                                                   Page 5 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, his true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                  /s/ David W. Johnson
                                          -------------------------------------
                                                    David W. Johnson

 
                                                                     EXHIBIT 24
                                                                   Page 6 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, his true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                   /s/ John P. Kendall
                                          -------------------------------------
                                                     John P. Kendall

 
                                                                     EXHIBIT 24
                                                                   Page 7 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, his true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                  /s/ Richard J. Kogan
                                          -------------------------------------
                                                    Richard J. Kogan

 
                                                                     EXHIBIT 24
                                                                   Page 8 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, his true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                   /s/ Delano E. Lewis
                                          -------------------------------------
                                                     Delano E. Lewis

 
                                                                     EXHIBIT 24
                                                                   Page 9 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints ANDREW HENDRY and STEPHEN
PATRICK, and each of them severally, his true and lawful attorneys or attorney
with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                     /s/ Reuben Mark
                                          -------------------------------------
                                                       Reuben Mark

 
                                                                     EXHIBIT 24
                                                                  Page 10 of 10
 
                           COLGATE-PALMOLIVE COMPANY
 
                          ANNUAL REPORT ON FORM 10-K
 
                               POWER OF ATTORNEY
 
  WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1996 ("Annual Report") pursuant to Section 13 of the Securities Exchange
Act of 1934;
 
  NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and STEPHEN PATRICK, and each of them severally, his true and lawful attorneys
or attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in
his capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY,
its Annual Report and any and all amendments thereto and all instruments
necessary or incidental in connection therewith, and to file the same with the
Securities and Exchange Commission. Each of said attorneys shall have full
power and authority to do and perform in the name and on behalf of the
undersigned, in any and all capacities, every act whatsoever necessary or
desirable to be done in the premises, as fully to all intents and purposes as
the undersigned might or could do in person. The undersigned hereby ratifies
and approves the acts of said attorneys and each of them.
 
  IN WITNESS WHEREOF, the undersigned has executed this instrument on March 6,
1997.
 
                                                /s/ Howard B. Wentz, Jr.
                                          -------------------------------------
                                                  Howard B. Wentz, Jr.
 


5 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. 1,000,000 12-MOS DEC-31-1996 JAN-01-1996 DEC-31-1996 248 60 1,098 34 771 2,372 3,831 1,402 7,902 1,904 2,787 0 393 183 1,458 7,902 8,749 8,749 4,451 3,052 94 0 197 955 320 635 0 0 0 635 4.19 3.90