Colgate Announces Conservation Impacts From "Save Water" Campaign At United Nations Ahead Of Climate Action Summit
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8595551-colgate-save-water-un-global-compact-climate-action-summit/
The panel discussion, titled "#EveryDropCounts: Small Changes Make Big Climate Impacts," featured
According to estimates by the
In addition to water savings, behavior change around water use helps reduce greenhouse gas emissions[ii]. Water and wastewater treatment systems are energy-intensive, so every drop of water saved means less energy used. Current estimates find that since its launch in 2016, Colgate's "Save Water" awareness effort has led to 99 billion gallons of water saved and 5.5 million metric tons of greenhouse gas emissions avoided globally, proving that individual actions lead to massive impacts.[iii]
Today, Colgate also was recognized as a LEAD company by the UN Global Compact, the world's largest corporate sustainability initiative. The designation is given to companies that represent the highest level of engagement with the UN Global Compact, showing a commitment to implementing its Ten Principles and making progress toward the Sustainable Development Goals.
"All of us at Colgate are honored to be on the grounds of the UN today to bring awareness to water conservation and what we're doing to preserve our resources," says
Leveraging its position as the world's only brand chosen by more than half of the global population[iv], Colgate will continue its efforts with support of the national day of action "Imagine a Day Without Water" on October twenty-third. Colgate has partnered with the American Water Works Association and the Value of Water Campaign to encourage people across the country to imagine just one day without this vital resource to further behavior change.
More information about this effort and household savings is available at EveryDropCounts.Colgate.com
[i] U.S. Environmental Protection Agency WaterSense https://www.epa.gov/watersense/bathroom-faucets
[ii] Carbon emissions are avoided by the avoided carbon associated with pumping water to consumers' homes and avoiding downstream pumping and treatment of wastewater.
[iii] YouGov survey conducted on behalf of Colgate,
[iv] Kantar Worldpanel's sixth annual Brand Footprint report,
Kerri Allen, Phone: 212.601-3010, Email: Kerri.Allen@bcw-global.com