Colgate-Palmolive Introduces Global Know Your OQ™ Campaign as part of $100 Million 5-Year Oral Health Commitment
Company Broadens Signature
“As the worldwide leader in oral care and with our trusted Colgate brand in more homes than any other,
At www.KnowYourOQ.com, people can take a free, interactive assessment to determine their OQ score. The website also includes compelling information about the depth and breadth of the global oral health crisis and provides educational resources for primary care physicians, nurses and educational leaders as well as consumers to improve oral hygiene, encourage healthier habits and promote overall systemic health.
“Research has consistently shown that oral health is a window to overall health, yet oral health literacy is very low,” said
Oral health is often overlooked, even though an estimated 3.5 billion people currently suffer from oral diseases. Despite there being proven strategies for prevention, cavities remain the most prevalent chronic disease among adults and children, and it is estimated that 2.3 billion people suffer from tooth decay. Periodontal disease is among humanity's most common ailments, with severe gum diseases, which may result in tooth loss, affecting 10% of the global population. The crisis of oral disease has significant consequences, since oral health has impacts for physical health and emotional wellbeing: research shows that oral health is linked to other physical health conditions, and a global Colgate study found that childhood cavities lead to worry, anxiety and sadness in both kids and their parents.
“Studies show there are links, between chronic infections and inflammation, and medical conditions like cardiovascular disease and stroke, with common oral diseases being identified as contributors to increased risk for a number of systemic disorders. The mouth is a source of bacteria and inflammation impacting overall health,” said
It is more urgent than ever to Know Your OQ™: to understand the links between oral health and overall health, and to maintain proper oral hygiene. The COVID-19 pandemic has taken a toll on oral care habits. A study published in the
In addition to Know Your OQ™, Colgate’s efforts include groundbreaking research studies, a new accelerator challenge with
DO YOU KNOW YOUR OQ™?: Colgate-Palmolive’s Leadership in
Established in 1991, Colgate
Colgate is planning a new study for later this year to assess whether implementing a connected health technology program in schools can overcome the barriers to effective brushing and improve oral health literacy. Developing a partnership with the
Colgate launched a groundbreaking study with Verily, an Alphabet company, to advance the understanding of the connection between oral health and overall health. The study's goal is to see how oral health practices, including intensive non-surgical periodontal therapy, as well as a robust Colgate home oral hygiene regimen monitored through its hum smart toothbrush connected technologies, affect health more broadly. The study has enrolled participants in Verily's ongoing Baseline Health Study, ages 18 and older, with prediabetes, type 2 diabetes and/or cardiovascular disease for up to 18 months, in order to expand the understanding of the interrelation between oral health, cardiovascular disease and diabetes.
Colgate recently conducted global research that revealed the harmful impact of dental cavities on children and their parents. In a study of more than 20,000 parents across 12 countries, Colgate found childhood cavities are the source of significant physical, emotional, social, and economic consequences, drawing another link between oral health and overall wellbeing.
Know Your OQ™ Assessment
Go to www.KnowYourOQ.com to take Colgate’s free, interactive assessment to promote your healthier future: discover your OQ score, and learn more about the links between oral health and overall health & wellbeing.
Scholarship and Fellowship Programs
Colgate supports multiple scholarship and fellowship programs to increase diversity within the dental profession and empower the next generation of dental professionals. Colgate recently launched the “Audacity to Dream” scholarship program with the
Colgate also launched the Trailblazers in Oral Health Research Scholars of African-American Heritage (TORCH) program this year to attract and develop young researchers of African heritage with the goal to increase representation and participation in oral health research both in academia and industry.
To empower people to improve their brushing habits, Colgate develops innovative connected health products like hum by Colgate, which is clinically proven to increase brushing efficacy for a cleaner smile. The new hum by Colgate Smart Rhythm Sonic toothbrush leverages smart tracking technology developed in-house, and is offered at an accessible price point in order to democratize connected health technology and reimagine a healthier future for all. The hum by Colgate Smart Rhythm Sonic toothbrush was recently selected as a CES® 2022 Innovation Awards Honoree by the
The hum by Colgate line also includes a smart battery-powered version for older kids and a manual toothbrush with augmented reality for younger kids to help them develop healthy habits at a young age.
Building Healthy Habits
Colgate is initiating a Smile O’Clock campaign to integrate brushing into children’s night-time routines and establish healthy habits. By partnering with behavioral scientists to build this comprehensive program, Colgate is taking a bold, new insights-driven approach to oral health education, including launching a Smile O’Clock digital learning hub where kids can make a pledge to participate in a 21-day challenge and parents can learn the importance of night brushing for cavity prevention.
Enactus Accelerator Challenge
Colgate is mobilizing its 34,000 employees to fulfill the company’s mission and amplify the public health message to their networks: Know Your OQ™. By activating its employees to drive awareness about oral health, Colgate is building upon its successful #SafeHands campaign, which tapped employees to support the World Health Organization’s effort to create greater awareness for proper hand washing to stop the spread of COVID-19, plus launched a global matching gift program for all Colgate employees to support nonprofit partners’ relief efforts.