Dental Clinics in Hispanic Communities to Receive Colgate® Product
Donations via Consumer Engagement
NEW YORK--(BUSINESS WIRE)--
Today, Colgate-Palmolive partnered with the Hispanic Dental Association
(HDA) to launch Colgate's 2013 "Oral Health Month" campaign. Beginning
July 1, this annual campaign will help educate Hispanic American
families about the importance of proper oral care through this year's
theme, "Unite for a World of Healthy Smiles™" ("Únete por un mundo de
sonrisas saludables").
"At Colgate, we care about improving oral health among Hispanic
Americans. Our Oral Health Month campaign allows us to promote the
practice of healthy oral care habits," said Carla Kelly, General
Manager, U.S. Multicultural Marketing, Colgate-Palmolive. "By continuing
our partnership with the HDA, we are able to leverage our mutual
expertise and resources to reach these communities with the
encouragement and information they need."
According to the HDA1, nearly 40% of Hispanic adults live
with untreated oral disease — nearly double the rate of non-Hispanic
whites — and twice as many Hispanic children are likely to have
untreated cavities, in comparison to non-Hispanic white children. The
U.S. Department of Health and Human Services' Office of Minority Health
reports that Hispanics have the highest un-insured rates in the U.S.,
which is often a barrier to scheduling professional dental visits.2
In partnership with the HDA, Colgate's "Oral Health Month" will help
reach Hispanic communities by delivering bi-lingual oral health
education resources online and by providing free dental screenings to
children in need through Colgate's Bright Smiles, Bright Futures® fleet
of mobile dental vans.
On a larger level, consumers will also be encouraged to take charge of
their smiles by pledging to practice healthy habits online at
Colgate.com/OHM or by texting "SONRIE" to 24474. For every pledge
submitted during "Oral Health Month", a dental clinic in one of the
chosen cities nearest the participant will receive $1.00 (USD) worth of
Colgate® oral care product, for a minimum donation of $5000 value and a
maximum donation of $10,000 value per clinic, up to $80,000 worth of
oral care products overall.3
"The Hispanic Dental Association is proud to join Colgate in celebrating
this year's "Oral Health Month", an annual campaign that supports our
organization's mission to improve oral care among Hispanics," Maritza
Morell, President, Hispanic Dental Association. "We are inspired by the
enthusiasm of this campaign and look forward to educating families
across the U.S. and to helping our sponsored dental clinics, one pledge
at a time."
For more information about Colgate's "Oral Health Month" campaign,
please visit is available at www.Colgate.com/OHM.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and
territories around the world under such internationally recognized brand
names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex,
Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline,
and Suavitel, as well as Hill's Science Diet and Hill's Prescription
Diet. For more information about Colgate-Palmolive's global business,
visit the Company's web site at www.Colgate.com.
To learn more about Colgate Bright Smiles, Bright Futures®,
Colgate's global oral health education program, please visit http://www.colgatebsbf.com.
CL-C
About Hispanic Dental Association
The Hispanic Dental Association is a national, non-profit organization
comprised of oral health professionals and students dedicated to
eliminating oral health disparities in the Hispanic community by
providing service, education, advocacy, and leadership.
1 http://www.hdassoc.org/education-and-resources/statistics/
2 http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=2&lvlID=54
3 No purchase required, nor will purchase increase donation
amount. Between July 1 and July 31, 2013, for every pledge made online
or via text, Colgate-Palmolive Company will donate $1.00 worth of
product to two dental clinics, selected by the HAD, in each of four
cities: New York City, Los Angeles, Miami, and Houston, for a total
minimum donation of $40,000 worth of product and a maximum donation of
$80,000 worth of product.
for Colgate-Palmolive
Vivian Hernandez, 212-798-9839
vivian.hernandez@cohnwolfe.com
Source: Colgate-Palmolive
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