Pricing Supplement No. 29 dated April 2, 1996               Rule 424(B)(3)
(To Prospectus dated May 12, 1994                           File No. 33-15515
and Prospectus Supplement dated May 12, 1994)


                            Colgate-Palmolive Company

                         Medium-term Notes - Fixed Rate

                                    Series B


Principal Amount:   $25,000,000         Trade Date:    April 2, 1996
Issue Price:        100%                Original Issue Date:   April 15, 1996
Interest Rate: The Notes will pay       Net Proceeds to Issuer:  $24,968,750
               interest at the rate     Agent's Discount or Commission:  $31,250
               of 7.0% per annum for
               the period from the
               Original Issue Date up
               to but excluding the
               Interest Payment Date
               scheduled to occur on
               April 15, 1997; thereafter,
               the interest rate
               on the Notes will reset
               annually on each
               April 15 in accordance
               with the schedule set
               forth under "Other
               Provisions--Interest" below.

Stated Maturity Date:    April 15, 2011

Interest Payment Dates:  Semiannually

Day Count Convention:
          [ X ]    30/360 for the period from April 15, 1996 to April 15, 2011
          [   ]    Actual / 360 for the period from          to        
                                                    --------    -------

          [   ]    Actual / Actual for the period from         to           
                                                       -------    ------

Redemption:
          [   ]    The Notes cannot be redeemed prior to the Stated Maturity 
                        Date, except as set forth in the Prospectus.
          [ X ]    The Notes may be redeemed prior to the Stated Maturity Date.
                        Initial Redemption Date: April 15, 1997 (See "Other 
                        Provisions--Optional Redemption" below).

                        Initial Redemption Percentage:   100% 

                        Annual Redemption Percentage Reduction:  N/A  % until
                                                                 ---
                        Redemption Percentage is 100% of the Principal amount.

Optional Repayment:
          [ X ]     The Notes cannot be repaid prior to the Stated Maturity
                         Date, except as set forth in the Prospectus.
          [   ]     The Notes can be repaid prior to the Stated Maturity Date at
                         Optional Repayment Date(s):

                         Repayment Price:        %
                                          -------

Currency:
          Specified Currency:      US Dollars
                    (If other than US Dollars, see attached.)
          Minimum Denomination: $1,000

               (Applicable only if Specified Currency is other than US Dollars.)





















Original Issue Discount: [   ]     [ X ]   No
   Total amount of OID:
   Yield to Maturity:
   Initial Accrual Period:

Form:     [ X ]     Book-entry     [   ]   Certified

Agent action in the capacity indicated below:
          [   ]     Agent          Principal  [ X ]

If as Principal:
          [   ]     The Notes are being offered at varying prices related to 
                         prevailing market prices at the time of resale.
          [ X ]     The Notes are being offered at a fixed initial public
                         offering price of 100% of principal amount.

If as Agent:
    The Notes are being offered at a fixed initial public offering price 
              of 100% of principal amount.

[ X ]     Other provisions:   (see attached)


       Citicorp Securities, Inc.
- - -------

        X   Goldman, Sachs & Co.
     -------

                 Lazard Freres & Co., LLC
          -------

                      Merrill Lynch & Co.
               -------

                           J.P. Morgan & Co.
                    -------






































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Other Provisions:
- - ----------------

Interest:

   Interest on the Notes will accrue from April 15, 1996 and will be payable
   in U.S. dollars semi-annually on April 15 and October 15 of each year,
   commencing October 15, 1996 up to and including the Stated Maturity Date
   (with respect to the final interest accrual period, interest on the Notes
   will accrue from and including the preceding Interest Payment Date on
   October 15, 2010 to but excluding the Stated Maturity Date) or date of
   earlier redemption (each, an "Interest Payment Date").   Interest will
   accrue from and including each Interest Payment Date to but excluding the
   next succeeding Interest Payment Date.  In the event an Interest Payment
   Date falls on a day other than a Business Day, interest will be paid on the
   next succeeding Business Day and no interest on such payment shall accrue
   for the period from and after such Interest Payment Date to such next
   succeeding Business Day.  The interest rate on the Notes will be equal to
   7.00% per annum from and including the Original Issue Date up to but
   excluding April 15, 1997.  Thereafter, the interest rate will be subject to
   adjustment annually on each April 15 in accordance with the following
   schedule: 

          Interest Period                                   Interest Rate
          ---------------                                   -------------

          April 15, 1997 to April 14, 1998                  7.050% per annum
          April 15, 1998 to April 14, 1999                  7.100% per annum
          April 15, 1999 to April 14, 2000                  7.150% per annum
          April 15, 2000 to April 14, 2001                  7.200% per annum
          April 15, 2001 to April 14, 2002                  7.250% per annum
          April 15, 2002 to April 14, 2003                  7.300% per annum
          April 15, 2003 to April 14, 2004                  7.350% per annum
          April 15, 2004 to April 14, 2005                  7.400% per annum
          April 15, 2005 to April 14, 2006                  7.450% per annum
          April 15, 2006 to April 14, 2007                  7.500% per annum
          April 15, 2007 to April 14, 2008                  7.750% per annum
          April 15, 2008 to April 14, 2009                  8.000% per annum
          April 15, 2009 to April 14, 2010                  8.500% per annum
          April 15, 2010 to April 14, 2011                  9.000% per annum


Optional Redemption:

   The Company may at its option elect to redeem the Notes in whole on April
   15, 1997 or on any Interest Payment Date thereafter (each such date, an
   "Optional Redemption Date") at 100% of their principal amount plus accrued
   interest to but excluding the date of redemption (the "Redemption Date"). 
   In the event the Company elects to redeem the Notes, notice will be given
   to registered holders not more than 60 nor less than 30 days prior to the
   Redemption Date. 

Certain Investment Considerations:
- - ---------------------------------

   Prospective purchasers of the Notes should be aware that the Notes will pay
   interest at different fixed rates each year through the Stated Maturity
   Date unless earlier redeemed by the Company.  Prospective purchasers should
   also be aware that the Company has the option to redeem the Notes on any
   Optional Redemption Date and will be likely to elect to redeem the Notes in
   the event prevailing market interest rates are lower than the then-current
   interest rate on the Notes.  

Certain Federal Income Tax Considerations
- - -----------------------------------------

   As discussed in greater detail in the accompanying Prospectus Supplement,
   because the Notes are redeemable by the Company on the Optional Redemption
   Dates, under the OID Regulations, the Notes would be treated as maturing on
   April 15, 1997 and on each successive Optional Redemption Date, and all
   stated interest on the Notes would constitute "qualified stated interest."




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